E-commerce, Search and Social Analyst

JR United Kingdom; Stoke-on-Trent; Remote; GBP 30,000 - 45,000; Full time

Job summary

A leading company seeks an E-commerce, Search and Social Analyst to gather insights, evaluate brand positioning, and develop strategic recommendations. The role requires fluency in Mandarin and is remote within the UK, targeting experienced professionals skilled in social listening and analysis.

Qualifications

• Experience in social listening and e-commerce review analysis.
• Familiarity with Chinese digital platforms.

Responsibilities

• Gather and analyse data from social, search, and e-commerce platforms.
• Evaluate brand positioning and competitive landscape.
• Develop strategic recommendations to inform marketing initiatives.

Skills

Fluency in Mandarin

Analytical skills

Storytelling skills

Job description

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E-commerce, Search and Social Analyst, stoke-on-trent

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Client:

Location:

stoke-on-trent, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

2

Posted:

06.06.2025

Expiry Date:

21.07.2025

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Job Description:

Start: ASAP

Location: Remote in UK

Role and Responsibilities:

Gather and analyse data from social, search, and e-commerce platforms
Collect insights from key digital platforms to understand consumer interests, behaviours, and conversations relevant to the category and brand.

Evaluate brand positioning and the competitive landscape
Assess how the brand and its competitors are perceived by consumers, identifying key strengths, weaknesses, and market opportunities.

Explore consumer behaviour, including usage routines and purchase drivers
Understand how consumers engage with products in their daily lives, and what influences their path to purchase.

Assess brand sentiment and awareness
Measure how widely the brand is known and track overall consumer sentiment across digital touch points.

Develop strategic recommendations with support from the wider team
Translate findings into clear, actionable strategies to inform marketing, innovation, and growth initiatives.

Requirements:

Fluency in Mandarin (spoken and written) is essential

Proven experience in social listening, e-commerce review analysis, and/or market research

Strong analytical and storytelling skills

Familiarity with Chinese digital platforms