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A leading company in the UK is seeking an E-commerce, Search and Social Analyst who is fluent in Mandarin. The role involves analyzing consumer behavior, evaluating brand positioning, and providing strategic recommendations. This remote position aims to enhance brand insights and competitive advantage within the market.
leeds, west yorkshire, United Kingdom
Other
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Yes
3
06.06.2025
21.07.2025
Start: ASAP
Location: Remote in UK
Role and Responsibilities:
Gather and analyse data from social, search, and e-commerce platforms
Collect insights from key digital platforms to understand consumer interests, behaviours, and conversations relevant to the category and brand.
Evaluate brand positioning and the competitive landscape
Assess how the brand and its competitors are perceived by consumers, identifying key strengths, weaknesses, and market opportunities.
Explore consumer behaviour, including usage routines and purchase drivers
Understand how consumers engage with products in their daily lives, and what influences their path to purchase.
Assess brand sentiment and awareness
Measure how widely the brand is known and track overall consumer sentiment across digital touch points.
Develop strategic recommendations with support from the wider team
Translate findings into clear, actionable strategies to inform marketing, innovation, and growth initiatives.
Requirements:
Fluency in Mandarin (spoken and written) is essential
Proven experience in social listening, e-commerce review analysis, and/or market research
Strong analytical and storytelling skills
Familiarity with Chinese digital platforms
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Created on 06/06/2025 by JR United Kingdom