E-commerce, Search and Social Analyst

JR United Kingdom; Glasgow; Remote; GBP 35,000 - 55,000; Full time

Job summary

A leading company is seeking an E-commerce, Search and Social Analyst to join their dynamic team in Glasgow. The successful candidate will be responsible for analyzing consumer behaviors and competitive dynamics to inform marketing and growth strategies. Fluency in Mandarin is essential for collaborating with key digital platforms in the industry.

Qualifications

• Fluency in Mandarin (spoken and written) is essential.
• Proven experience in social listening, e-commerce review analysis, and/or market research.
• Strong analytical and storytelling skills.
• Familiarity with Chinese digital platforms.

Responsibilities

• Gather and analyze data from social, search, and e-commerce platforms.
• Evaluate brand positioning and the competitive landscape.
• Explore consumer behavior including usage routines and purchase drivers.
• Assess brand sentiment and awareness.
• Develop strategic recommendations with support from the wider team.

Skills

Analytical skills

Storytelling skills

Fluency in Mandarin

Job description

Social network you want to login/join with:

E-commerce, Search and Social Analyst, glasgow

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Client:

Location:

glasgow, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

2

Posted:

06.06.2025

Expiry Date:

21.07.2025

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Job Description:

Start: ASAP

Location: Remote in UK

Role and Responsibilities:

Gather and analyse data from social, search, and e-commerce platforms
Collect insights from key digital platforms to understand consumer interests, behaviours, and conversations relevant to the category and brand.

Evaluate brand positioning and the competitive landscape
Assess how the brand and its competitors are perceived by consumers, identifying key strengths, weaknesses, and market opportunities.

Explore consumer behaviour, including usage routines and purchase drivers
Understand how consumers engage with products in their daily lives, and what influences their path to purchase.

Assess brand sentiment and awareness
Measure how widely the brand is known and track overall consumer sentiment across digital touch points.

Develop strategic recommendations with support from the wider team
Translate findings into clear, actionable strategies to inform marketing, innovation, and growth initiatives.

Requirements:

Fluency in Mandarin (spoken and written) is essential

Proven experience in social listening, e-commerce review analysis, and/or market research

Strong analytical and storytelling skills

Familiarity with Chinese digital platforms