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A leading company in the digital marketing sector is looking for an E-commerce, Search and Social Analyst to join their remote team. The role involves gathering and analyzing data from digital platforms to provide actionable insights for marketing strategies. Ideal candidates should be fluent in Mandarin and have relevant experience in social listening and market research.
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birmingham, United Kingdom
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06.06.2025
21.07.2025
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Start: ASAP
Location: Remote in UK
Role and Responsibilities:
Gather and analyse data from social, search, and e-commerce platforms
Collect insights from key digital platforms to understand consumer interests, behaviours, and conversations relevant to the category and brand.
Evaluate brand positioning and the competitive landscape
Assess how the brand and its competitors are perceived by consumers, identifying key strengths, weaknesses, and market opportunities.
Explore consumer behaviour, including usage routines and purchase drivers
Understand how consumers engage with products in their daily lives, and what influences their path to purchase.
Assess brand sentiment and awareness
Measure how widely the brand is known and track overall consumer sentiment across digital touch points.
Develop strategic recommendations with support from the wider team
Translate findings into clear, actionable strategies to inform marketing, innovation, and growth initiatives.
Requirements:
Fluency in Mandarin (spoken and written) is essential
Proven experience in social listening, e-commerce review analysis, and/or market research
Strong analytical and storytelling skills
Familiarity with Chinese digital platforms