E-Commerce & Performance Marketing Manager

ZipRecruiter; London; On-site; GBP 50,000 - 75,000; Full time

Job summary

A luxury global brand is seeking an experienced Ecommerce & Performance Marketing Manager to oversee digital trading and performance marketing. This pivotal role requires a strategic mind for managing campaigns on Shopify and driving digital growth through data analysis and cross-team collaboration. The ideal candidate will have 3-5 years of relevant experience and will thrive in a fast-paced, growth-oriented environment.

Qualifications

• 3–5 years’ experience in digital marketing, ideally in e-commerce or retail.
• Proven experience managing PPC and Affiliate programs.
• Data-driven with strong knowledge of KPIs like ROAS and LTV.

Responsibilities

• Oversee day-to-day trading on Shopify Plus and manage campaigns across various digital channels.
• Track and analyze digital marketing performance using tools like Google Analytics.
• Coordinate digital marketing calendars and ensure timely delivery of campaigns.

Skills

Digital Marketing

E-commerce

Performance Metrics

PPC Management

SEO

Data Analysis

Collaboration

Tools

Shopify Plus

Klaviyo

Google Analytics

Meta Ads Manager

Google Ads

Job description

Job Description

Consumer Additions are currently partnered with a luxury, globally recognised brand in the retail space that’s looking to hire an experienced Ecommerce & Performance Marketing Manager.

This is a pivotal role for the business and requires someone who thrives in a fast-paced, hands-on environment and is confident owning both the strategic and day-to-day performance of digital channels and e-commerce trading.

This opportunity would suit someone with a sharp commercial mind, a strong grasp of performance metrics, and the ability to lead digital growth initiatives from end to end.

Key Responsibilities:

E-commerce & Website Management

• Oversee day-to-day trading on a Shopify Plus platform, ensuring timely uploads of products and campaign assets.
• Lead the performance reporting and optimisation of on-site content, ensuring strong UX and conversion rate improvements.
• Act as a key stakeholder across digital enhancements, testing strategy, SEO, and roadmap planning.
• Manage seasonal and promotional campaign delivery across the website, ensuring timely execution and brand consistency.
• Collaborate across teams (marketing, operations, customer service) to deliver a connected omnichannel experience.
• Optimise product pages and category structure to improve search visibility and non-paid revenue contribution.
• Work closely on the site’s SEO and technical set-up to support organic growth.

Performance Marketing

• Manage campaigns across Paid Search, Paid Social, Digital PR, and Affiliate channels.
• Own campaign performance analysis to drive improvements in ROAS and customer acquisition.
• Oversee CRM strategy and campaign execution in Klaviyo, ensuring automations are optimised and aligned with key trading moments.

Campaign & Trade Calendar Coordination

• Be the central point of coordination across the digital marketing calendar.
• Align digital execution with wider brand, product and promotional campaigns.
• Ensure all campaigns are performance-focused, well-coordinated and delivered on time.

Reporting & Insights

• Track and analyse digital marketing and site performance using platforms like Google Analytics, Meta Ads Manager, and Google Ads.
• Provide actionable insights on traffic, spend, ROAS and CAC.
• Support with forecasting and budget tracking across all digital channels.

Growth & Innovation

• Stay ahead of e-commerce and digital marketing trends.
• Identify and test new opportunities or channels to support brand and revenue growth.

What We're Looking For:

• 3–5 years’ experience in digital marketing, ideally in e-commerce, retail or performance-led businesses.
• Proven experience managing PPC, Paid Social and Affiliate programs.
• Strong knowledge of Shopify Plus and Klaviyo is an advantage
• Data-driven and commercially minded, with experience reporting on KPIs like ROAS and LTV.
• A natural collaborator with excellent communication and planning skills.
• A proactive mindset and the ability to thrive in a dynamic, growth-focused environment.