The company
Hamilton blends heritage and style, boasting a fascinating legacy rooted in military history and a deep connection to Hollywood. Founded in 1892, Hamilton became a crucial supplier of reliable timepieces for U.S. troops during World War II, earning its reputation for precision and durability. Over the decades, Hamilton has also become a Hollywood icon, with its watches appearing in over 500 films, from classics like Interstellar to action-packed blockbusters like Men in Black. Today, the brand is celebrated for its versatile lineup, which includes rugged field watches, elegant dress watches, and stylish models that appeal to modern watch enthusiasts.
Job description
Main Function
- Day-to-day management of the e-commerce website
- Collaborate with all relevant departments to ensure successful e-commerce activity
- Work with third-party retailers to continuously improve brand visibility, UX, and sales on their websites
- Control and optimize the digital strategy and customer experience
Key Tasks
- Manage all digital activities of the website (display of watches, returns and exchanges, payments, customer contact via phone and email), focusing on sales and customer service
- Ensure that e-commerce activities align with the local and international marketing plans, coordinating with marketing and PR teams
- Collaborate with agencies on digital campaigns alongside the Marketing Manager and Hamilton Head Office team
- Monitor and optimize PPC, SEA, and retargeting campaigns daily
- Coordinate with Swiss and local IT teams to ensure website performance
- Control and optimize digital strategy across all owned channels and third-party retailers
- Update and manage product content on the e-commerce website daily
- Manage customer relationships via mail, phone, live chat, handling complaints, questions, and stock issues
- Validate orders with fraud checks and process controls, manage cart abandonment issues
- Analyze and report daily sales, traffic, and KPIs
- Optimize traffic, sales, content, and customer experience continuously
- Plan and implement A/B testing and UI optimizations to enhance the customer journey and sales
- Manage the e-commerce executive and coordinator
Profile
Key Skills - Essential
- Experience in digital marketing and e-commerce (agency or in-house)
- Proficiency in Magento or other CMS platforms
- Knowledge of SAP, Photoshop, MS Office tools, Google Analytics, Google Webmaster
- Familiarity with digital platforms like Facebook, Twitter, Instagram, YouTube, Google, Yahoo, apps, and smartphones
- Basic understanding of SAP, HTML5, and website administration (preferable)
- Excellent written and spoken English skills
- Passion for customer service, luxury/fashion brands, and understanding the target audience
- Strong data analysis skills and attention to detail
- Interest in technology, UX/design, and data-driven testing (A/B, multivariate)
- Goal-oriented and performance-driven mindset
- Ability to multitask, prioritize, and manage multiple projects in a fast-paced environment
This is a description of the current job. The Swatch Group (UK) Limited periodically reviews and updates employee job descriptions to reflect current roles and proposed changes, typically through discussions during annual appraisals. Please contact your manager or HR with any questions regarding your job description.