E-Commerce Lead

VanRath; Newtownards; On-site; GBP 100,000 - 125,000; Full time

Job summary

A well-established digital-first retail brand in Newtownards seeks an E-Commerce Lead to oversee online trading and platform performance. You will manage the Shopify storefront, develop e-commerce strategies, and analyze web performance metrics. The ideal candidate has at least 3 years of experience in e-commerce management, a relevant degree, and strong knowledge of digital marketing techniques. Excellent benefits and a competitive salary are offered.

Benefits

Highly Competitive Salary

Performance Bonus

Generous Benefits Package

Qualifications

• Minimum 3 years of experience in an e-commerce focused or digital trading position.
• In-depth knowledge of e-commerce platforms and digital advertising.
• Commercially driven mindset to improve revenue and customer engagement.

Responsibilities

• Oversee daily operation and strategic development of the e-commerce platform.
• Develop and execute e-commerce marketing strategy.
• Review site performance metrics and inform decision-making.
• Collaborate with the marketing team for campaigns.

Skills

E-commerce management

Digital marketing

SEO

PPC advertising

Data analysis

Education

Degree in Marketing, Digital Media, Business, or related field

Tools

Shopify

Google Ads

Meta Ads

Job description

VANRATH is thrilled to be working alongside a well-established digital-first retail brand that designs and sells premium consumer products. With a strong focus on quality and innovation, this company has built a thriving e-commerce business, generating multi-million pound revenue through its own website.

As the business experiences continued growth, they are now searching for an E-Commerce Lead to join their expanding team and take ownership of online trading and platform performance. The marketing team currently includes four dedicated professionals, and significant investment is being made into digital channels.

Location: Newtownards (Office-Based)
Salary: Competitive + Performance Bonus
Employment: Full-Time, Permanent
Perks: Excellent Benefits Package

Important to Note:
Prior experience in e-commerce, particularly managing direct-to-consumer platforms, is essential for this role.

Work Environment:
This is a fully office-based role, located in Newtownards.

Key Benefits:

• Highly Competitive Salary

• Bonus Scheme Based on Ad Performance

• Permanent Role

• Generous Benefits Package

Position Overview:
The Digital Commerce Lead will oversee the daily operation and strategic development of the brand's ecommerce platform. This includes maintaining the Shopify storefront, managing digital product listings, handling SEO, paid advertising campaigns, third-party apps, and driving overall website performance.

Main Responsibilities:

• Develop and execute an e-commerce marketing and trading strategy across all relevant digital channels including email, SEO, PPC, paid social, content, and video.

• Regularly review site performance metrics like traffic, conversion rates, bounce rates, and ROI, using data to inform decision-making.

• Work collaboratively with the marketing team to design and implement high-impact campaigns and promotional activities.

• Ensure digital product content is accurate and up-to-date - including descriptions, imagery, pricing, and special offers.

• Conduct market research to stay ahead of customer trends, competitors, and emerging digital opportunities.

• Manage the online campaign and promotional calendar, overseeing key communications and SEO-aligned content such as blogs.

• Maintain a strong and consistent brand presence across the company's digital touch points, ensuring a smooth and engaging user experience.

The Ideal Candidate:

• Minimum 3 years of experience in an ecommerce-focused or digital trading position.

• Degree in Marketing, Digital Media, Business, or a related field preferred.

• In-depth knowledge of e-commerce platforms (e.g., Shopify), digital advertising, and conversion optimisation.

• Experience managing paid media (Google Ads, Meta), SEO strategies, and online product performance.

• Commercially driven mindset with a focus on improving revenue and customer engagement across digital channels.

If you would like more information on this or any other role please contact Jack Groves in the strictest confidence via VANRATH, or more importantly.. click apply via the link