E-Commerce Lead

Guillaume Masson; England; Hybrid; GBP 60,000 - 70,000; Full time

Job summary

A health and wellbeing brand in Warrington is seeking an experienced DTC E-Commerce Lead to spearhead their growth. The role involves strategic brand development, managing a dynamic team, and optimizing commercial performance across various channels. Ideal candidates have at least 7 years in DTC roles, strong analytical skills, and a passion for wellness. This position offers a salary of £60,000-£70,000 with a four-day in-office requirement.

Qualifications

• 7+ years experience in DTC or commercial roles.
• Proven track record of growing a brand.
• Strong analytical skills with key growth metrics.

Responsibilities

• Lead commercial performance across sales channels.
• Manage and mentor a talented team.
• Oversee agency relationships and align with brand strategy.

Skills

DTC brand development

E-commerce management

Data analysis

Team leadership

Social media strategy

Job description

Role Overview

£60,000-£70,000. Based in Warrington (4 days in office).

Salt are working with a scale-up health and wellbeing brand who are seeking an experienced DTC E-Commerce Lead with an entrepreneurial outlook to lead the next phase of a high-growth brand expansion.

This is a pivotal leadership role, blending strategic DTC brand development with commercial execution. Reporting directly to the senior leadership team, you'll oversee a small, dynamic team to scale the brand across multiple channels, including: direct-to-consumer platforms, online marketplaces, and B2B sales.

Responsibilities

• Lead commercial performance across direct-to-consumer platforms, online marketplaces, and B2B sales channels.
• Identify and build strategic partnerships and wholesale opportunities to broaden market reach.
• Apply a data-driven approach to monitor and optimise key performance metrics, including LTV, CAC, conversion, and retention.
• Manage and mentor a talented team across e-commerce, marketplaces, content, and B2B functions to deliver profitable growth.
• Oversee agency relationships, ensuring alignment with commercial goals and brand strategy.
• Collaborate closely with product, operations, finance, and customer experience teams to ensure alignment and execution excellence.
• Lead the development of multi-channel content strategies (social media, video, email, PR, influencer, etc.).
• Explore and evaluate international market opportunities and expansion routes.

What We Are Looking For

• 7+ years experience in DTC or commercial roles, ideally within wellness, beauty, or lifestyle sectors. Exclusive fashion experience wouldn't be right for this role.
• Proven track record of growing and evolving a brand.
• Deep expertise in driving profitable D2C growth.
• Experience with Amazon and B2B sales would be desirable.
• Strong foundation in social media strategy and execution.
• Commercially astute, with strong analytical skills and familiarity with key growth metrics (e.g., LTV, CAC).
• Passion for health, wellness, and wellbeing.
• Exceptional creative instincts and a keen eye for detail.
• Comfortable working in a fast-paced, entrepreneurial environment with multiple stakeholders.
• Inspirational leadership style, with the ability to build and nurture a high-performing team.
• Rates depend on experience and client requirements.