E-COMMERCE DIGITAL MARKETING MANAGER - PAID SOCIAL/ ONLINE SPORTS BRAND - HEAD OFFICE BASED ROLE

House Of Fashion Associates; Manchester; On-site; GBP 40,000 - 60,000; Full time

Job summary

Join a fast-growing online sportswear brand as an E-commerce Digital Marketing Manager in Manchester. You'll shape the future of A-Game, focusing on website management and digital marketing strategies across multiple channels. This role offers a unique opportunity to drive growth in a dynamic environment within the fashion industry.

Qualifications

• 5+ years of experience in e-commerce or data/analytics, preferably in fashion.
• Proven experience managing paid media campaigns on Meta Ads, Pinterest Ads, TikTok Ads.
• Technical expertise with Shopify/Shopify+ and ecommerce platforms.

Responsibilities

• Manage design and development of e-commerce websites with third-party developers.
• Develop and manage paid media strategies across channels like Pinterest and Meta Ads.
• Prepare reports on campaign performance and ROI.

Skills

Analytical skills

Communication

Organizational skills

Attention to detail

Tools

Google Analytics

Meta Business Suite

Ads Manager

Shopify

Job description

ONLINE SPORTSWEAR BRAND / D2C

MANCHESTER CITY CENTRE - HEAD OFFICE BASED

Join our client's fast-growing team, based in Manchester’s Northern Quarter, as an E-commerce Digital Marketing Manager. In this role, you'll play a critical part in shaping their new activewear and sportswear apparel brand D2C, launched this year as part of a successful and well-established fashion house business.

The brand, A-Game (a-gameactive.com), offers technically advanced apparel emphasizing performance fabrics and functional details. It is built in tandem with a global iconic licensed brand, sharing infrastructure and supply networks. The brand has been launched online in the UK, EU, and North American markets.

About The Role:

A-Game requires a technically experienced, driven, and creative E-Commerce Manager to drive growth across multiple markets. This is a unique opportunity for the right candidate to shape the future success of A-Game and to evolve within a fast-growing company.

Responsibilities Include:

Website:

1. Manage the ongoing design and development of e-commerce websites with third-party developers.
2. Optimize navigation, collections, search, and homepage.
3. Implement best practices to improve current websites.
4. Plan product collections, pages, content updates, and featured shops based on inventory and marketing priorities.
5. Manage product launch calendar and collaborate with content teams for uploads.
6. Monitor competitor and web sales trends to align with customer expectations.

Digital Marketing:

1. Develop, implement, and manage paid media strategies across channels like Pinterest, Meta Ads, and TikTok Ads.
2. Optimize campaigns through A/B testing, audience segmentation, and bid strategies to maximize ROI.
3. Analyze performance metrics, providing insights and recommendations.
4. Collaborate with creative teams to align ad content with campaign goals.
5. Manage budgets to ensure effective spend and results.
6. Stay updated on platform changes, trends, and new paid media opportunities.

Reporting:

1. Prepare detailed reports and presentations on campaign performance and ROI.
2. Control online sales budgets and forecast sales trends, especially during peak periods.
3. Monitor stock levels using inventory planning software, and report weekly on site coverage.
4. Coordinate with shipping and logistics to ensure inventory availability for launches and campaigns.

About You:

1. 5+ years of experience in e-commerce or data/analytics, preferably in fashion, sports apparel, or footwear.
2. Proven experience managing paid media campaigns on Meta Ads, Pinterest Ads, TikTok Ads.
3. Strong analytical skills with tools like Google Analytics, Meta Business Suite, and Ads Manager.
4. Deep knowledge of audience targeting, bidding strategies, and ad optimization.
5. Experience with performance marketing, focusing on leads, conversions, or sales.
6. Excellent communication skills for presenting data-driven insights.
7. Strong organizational skills for managing multiple campaigns.
8. Technical expertise with Shopify/Shopify+ and ecommerce platforms.
9. Extensive knowledge of digital marketing channels and strategies.
10. Attention to detail and ability to work collaboratively.

Seniority level

• Mid-Senior level

Employment type

• Full-time