E-COMMERCE DIGITAL MARKETING MANAGER - PAID SOCIAL - BASKETBALL BRAND

JR United Kingdom; West Midlands Combined Authority; On-site; GBP 35,000 - 55,000; Full time

Job summary

A leading basketball lifestyle brand is seeking an E-Commerce & Digital Marketing Manager in Central Manchester. This role requires a tech-savvy individual to enhance online growth through strategic marketing and site management. Candidates should have a strong background in e-commerce, with proven success in social media advertising.

Qualifications

• 4+ years in e-commerce or digital marketing, preferably in sportswear or footwear.
• Proven success in Paid Social advertising on Meta, TikTok, and Pinterest.
• Deep experience with Shopify/Shopify+, skilled in Google Analytics.

Responsibilities

• Oversee e-commerce site development and optimize user experience.
• Plan, launch, and optimize paid social campaigns on multiple platforms.
• Coordinate inventory with merchandising and ensure site readiness.

Skills

E-commerce strategy

Paid Social advertising

Google Analytics

Performance marketing mindset

Education

4+ years in e-commerce or digital marketing

Tools

Shopify/Shopify+

Ads Manager

Meta Business Suite

Job description

Social network you want to login/join with:

col-narrow-left

Client:

House Of Fashion Associates

Location:

Job Category:

Other

-

EU work permit required:

Yes

col-narrow-right

Job Views:

3

Posted:

04.06.2025

Expiry Date:

19.07.2025

col-wide

Job Description:

This position is based in Central Manchester at the Head Office. The company is a D2C basketball brand, AND1, which has a legendary status in basketball lifestyle. We are seeking a tech-savvy, data-driven, and creative E-Commerce & Digital Marketing Manager to accelerate D2C growth across the UK and EU.

The ideal candidate will be an expert in Paid Social and e-commerce strategy, capable of making a significant impact on our iconic brand.

Responsibilities:

• Website Management: Oversee e-commerce site development with third-party developers, optimize navigation, collections, UX, and product launches, and align online product drops with inventory and marketing priorities.
• Digital Marketing & Paid Social: Plan, launch, and optimize paid social campaigns on Meta, TikTok, and Pinterest; conduct A/B tests, audience segmentation, and bidding strategies; monitor metrics, deliver insights, and manage budgets; collaborate with creative/content teams; deliver performance reports and sales forecasts; manage marketing calendar and online trading budget; stay ahead of trends.
• Inventory Management: Coordinate inventory with merchandising and logistics teams; ensure site readiness for key launches and promotions.

Qualifications:

• 4+ years in e-commerce or digital marketing, preferably in sportswear or footwear.
• Proven success in Paid Social advertising on Meta, TikTok, and Pinterest.
• Deep experience with Shopify/Shopify+.
• Skilled in Google Analytics, Ads Manager, Meta Business Suite.
• Strong performance marketing mindset focused on ROI, conversions, and CPL.