E-COMMERCE DIGITAL MARKETING MANAGER - ONLINE SPORTS BRAND - head office based role £65k PAID [...]

House Of Fashion Associates; Manchester; On-site; GBP 65,000; Full time

Job summary

Join a rapidly growing online fashion brand as an E-commerce Digital Marketing Manager. This is an exciting opportunity to lead and deliver a comprehensive digital strategy for a well-known sports brand. You will be responsible for managing e-commerce operations, optimizing digital marketing campaigns, and driving customer acquisition and retention. Collaborate closely with the founders and build a dynamic team while overseeing significant budgets and operational KPIs. If you're an ambitious digital marketer with a passion for fashion and sports, this role offers the chance to make a real impact in a high-growth environment.

Qualifications

• 5+ years in e-commerce or analytical roles, preferably in fashion or sports.
• Proven track record managing paid media campaigns on social platforms.

Responsibilities

• Lead e-commerce strategy and manage website design and development.
• Oversee paid media strategies and campaign performance analysis.
• Prepare reports on online sales performance and inventory management.

Skills

E-commerce Management

Digital Marketing

Analytical Skills

PPC Campaign Management

Customer Acquisition

Content Management

Budget Management

Communication Skills

Education

Bachelor's Degree in Marketing or Related Field

Tools

Google Analytics

Meta Business Suite

Shopify

Ads Manager

Job description

E-COMMERCE DIGITAL MARKETING MANAGER - ONLINE SPORTS BRAND

Salary: £65k

Location: Manchester City Centre - Head Office Based

Our client, a rapidly growing online fashion brand, is looking to recruit an experienced E-COMMERCE DIGITAL MARKETING MANAGER to join their team in central Manchester to lead and deliver a digital and ecommerce strategy for the brand's websites in the UK and Europe.

The successful candidate will have a proven track record in D2C online fashion brand delivering great results and will be conversant with managing E-commerce websites, PPC, Google Shopping, Paid Social, Content, CRM, Conversion, Merchandising, and trading calendar. This is a great opportunity for an ambitious Digital Marketer/E-commerce specialist to join a high growth online fashion/sports brand.

About The Role:

This role offers the chance to be part of a uniquely structured company with significant future ambitions. The right candidate will take over the e-commerce activities of a truly iconic brand that has recently returned to trend in a big way, and also develop our other brands' e-commerce operations from concept to scale while building a team along the way.

Working closely with the Founders, you will take responsibility for the overall results and P&L for marketing and e-commerce. You will have full ownership of operational KPIs – Revenue, Profit, Customer Acquisition, Retention, lifetime value, and international growth, as well as management of a significant budget and development of a growing digital and e-commerce team.

Responsibilities Include:

Website:

• Managing the ongoing design and development of our e-commerce websites with third-party developers.
• Responsible for optimizations to navigation, collections, search, and homepage.
• Incorporate best practices into our current websites on an ongoing basis.
• Strategically plan product collections, pages, content updates, and featured shops based on inventory needs and marketing priorities.
• Manage product launch calendar and collaborate with the content team to upload content to the site.
• Monitor competitor and web sales trends to ensure web offer and experience is in line with customer expectations.

Digital Marketing:

• Develop, implement, and manage paid media strategies across Paid Social channels (Pinterest, Meta Ads, and TikTok Ads) to meet client objectives.
• Optimise campaigns through A/B testing, audience segmentation, and bid strategies to maximise ROI.
• Monitor and analyse performance metrics, providing actionable insights and recommendations for improvement.
• Collaborate with the creative team to ensure ad content aligns with campaign goals and platform best practices.
• Manage budgets effectively, ensuring campaigns remain within allocated spend while delivering optimal results.
• Stay up to date with platform updates, trends, and emerging paid media opportunities to ensure campaigns are innovative and competitive.

Reporting:

• Prepare detailed reports and presentations for internal stakeholders and clients, showcasing campaign performance and ROI.
• Online sales budget control and forecasting – identify and report on trends in trading performance and develop sales forecasts for peak trading periods online.
• Monitor stock levels through inventory planner software and report weekly on the site cover, working collaboratively with the merchandising team to plan and maintain a sufficient stock holding.
• Collaborate with the shipping and logistics team to ensure inventory availability in advance of planned site product launches, updates, marketing campaigns, and promotional activity.

About You:

• 5+ years of related experience in e-commerce or data/analytical field required. Fashion or sports apparel and/or footwear industry experience is preferred.
• Proven experience managing paid media campaigns across core paid social channels such as Meta Ads, Pinterest Ads, and TikTok Ads.
• Strong analytical skills with experience using tools like Google Analytics, Meta Business Suite, and Ads Manager platforms.
• Deep understanding and strong technical ability with Shopify/Shopify+ and technical experience with e-commerce platforms in general.
• In-depth knowledge of audience targeting, bidding strategies, and ad optimisation techniques.
• Demonstrable experience with performance marketing, focusing on measurable results such as leads, conversions, or sales.
• Strong communication skills with the ability to present data-driven insights to clients and team members.
• Excellent organisational skills to manage multiple campaigns simultaneously.
• Excellent attention to detail.

Seniority level:

Mid-Senior level

Employment type:

Full-time

Job function:

Marketing and Sales

Industries:

Staffing and Recruiting