E-Commerce & Digital Marketing Manager

Emilia Wickstead; United Kingdom; On-site; GBP 45,000 - 60,000; Full time

Job summary

A luxury fashion brand based in the UK is seeking an experienced Ecommerce and Digital Marketing Manager. This role is pivotal for driving sales through the online channel and involves optimizing customer journeys, managing digital strategies, and collaborating with various internal teams. The ideal candidate has a strong background in digital marketing within a premium environment and is passionate about fashion. You will report directly to the Brand Director and be instrumental in achieving ambitious sales goals.

Qualifications

• Minimum of 4 years experience in a similar luxury or premium fashion brand.
• Strong understanding of ecommerce and digital marketing.
• Ability to lead digital and ecommerce channels independently.

Responsibilities

• Own the E-Commerce customer journey end-to-end optimising for conversion.
• Manage website roadmap to enable improvements for sales.
• Provide weekly sales reports and insights against KPIs.

Skills

Digital marketing

Ecommerce management

Team collaboration

Proactive leadership

Shopify expertise

Performance marketing understanding

Job description

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The Ecommerce and Digital Marketing Manager owns the digital journey and ecommerce channel at Emilia Wickstead, with a focus on growing sales in target markets/regions to achieve ambitious direct to consumer revenue growth goals.

The Ecommerce & Digital Marketing Manager is responsible for the day-to-day trading of the website, partnering with internal stakeholders and external partners to continuously optimise the website and digital proposition to deliver an exceptional, luxury customer experience; resulting in sales. The Ecommerce and Digital Marketing Manager is responsible for maintaining the brand aesthetic while delivering business objectives, taking a short- and long-term view to sales growth.

As the channel owner, the Ecommerce & Digital Marketing Manager has the responsibility to maximise and enable opportunities through the customer journey of acquisition, sale and retention.

REPORTING

This role will report to the Brand Director, with a close working relationship to finance, commercial, retail and production teams.

KEY RESPONSIBILITIES:

ECOMMERCE

Own the E-Commerce customer journey end-to-end optimising for conversion and goal attribution

Responsible for building out website roadmap to enable medium and long-term improvements, ensuring milestones are met

Responsible for spend and sales lines of the e-commerce P&L,trading the website to maximise revenue and partnering with the finance team on monthly P&L

In collaboration with the Brand Director and Commercial Director, manage the Trading Calendar to ensure all internal stakeholders are aligned on seasonal launches, product focuses and stories each week; delivering a cross channel, cohesive customer experience.

Own and advise on preferred stock for the seasonal channel buy, as well as sale cadence

Plan and website homepage, category merchandising and seasonal launches online in collaboration with production and marketing

Optimise website for organic search and SEM optimising SEO across categories and products

Proactively identify opportunities to drive sales and minimise returns

Continually optimise the user journey for the global customer base

Responsible for website UX with regular testing and proactively suggest solutions for user pain points

Plan and implement online campaigns to increase online AOV, customer loyalty and customer retention

Coordinate with the Stock Control Coordinator to dispatch to expectation

Be the point of escalation for customer complaints for the Ecommerce & Customer Care Coordinator, ensuring that issues are resolved in a timely manner.

Lead the Ecommerce & Customer Service Coordinator to plan and assist in executing the Ecommerce shoots with the support of the design team

Provide weekly sales reports, monthly round ups and quarterly progression from the website reports outlining successes and areas for improvement, against KPIs

Responsible for online traffic acquisition and conversion campaigns through clear leadership of the performance marketing agency

Manage the performance agency to optimise performance marketing operations across multiple channels (Paid Search, Display, Paid Social, Affiliate Marketing) as well as the performance marketing budget to increase revenue and ROI

Deliver assets and copy to the performance marketing agency to ensure ads meet brand and commercial objectives

Direct the agency to implement test and learn approaches to all performance marketing activities, including developing A/B tests across audiences, creative and channels

Ensure agency reports on paid marketing activations and pitch opportunities to expand acquisition

Work with agency to monitor and maintain product feeds for channel growth

Manage 3rd party agencies to align commercial and marketing goals

Effectively manage affiliate and marketplace platforms optimising for commercial growth both domestically and overseas

Manage and oversee the growth of the email database, optimising CRM opportunities acrosscampaigns and flows

Build across omnichannel CRM campaigns optimising for conversion

Suggest to and collaborate with marketing on email messaging and campaigns

Report weekly on campaign performance and outline opportunities for improvement

Ad hoc projects on a case by case basis

Weekly contribution to the organic digital calendar to ensure that emails, homepages and other digital assets are aligned with new collection and other key seasonal dates plus brand moments.

SKILLS

A minimum of 4 years experience in a similar luxury or premium fashion brand

A strong self-starter, able to own and lead the digital and ecommerce channels

Able to work in a fast-paced environment and strong collaborator across teams

Proactive leader, communicator and problem solver, able to support a team to deliver in their vision

Passionate about achieving results and growth

Strong understanding of Shopify, and relevant plug-ins/apps

Strong understanding of the performance marketing space

Passionate about fashion and finger on the pulse of ecommerce developments

It is essential that you please state in your application that you have the right to work in the UK without restriction, your salary expectations and your notice period.

We anticipate a large response so if you do not hear back within 2 weeks, unfortunately you have not been shortlisted. Thank you for your interest in Emilia Wickstead.