E-commerce & Digital Marketing Manager

FIXRA; Hemel Hempstead; On-site; GBP 42,000 - 50,000; Full time

Job summary

An innovative e-commerce company seeks a Digital Marketing Manager to enhance its online presence and drive sales. This exciting role involves managing digital campaigns, optimizing PPC and SEO strategies, and leveraging data analytics to inform decisions. The ideal candidate will have a strong background in digital marketing, excellent communication skills, and the ability to thrive in a fast-paced environment. Join a dynamic team and play a key role in shaping the brand's digital voice and community engagement. If you're passionate about e-commerce and marketing, this opportunity is perfect for you!

Qualifications

• 3-5 years of experience in PPC, SEO, and digital marketing.
• Proficient in Google Ads and data analysis.

Responsibilities

• Manage and optimize digital campaigns across various platforms.
• Utilize data to drive strategic decisions and improve performance.

Skills

PPC

SEO

Digital Marketing

Social Media

Data Analysis

Communication Skills

Tools

Google Ads

Meta Business Suite

Klaviyo

Shopify

Google Analytics

Job description

Job Description

About us:

FIXRA is a rapidly growing e-commerce company specialising in Car parts and DIY essentials. With a diverse and expanding product portfolio, a loyal customer base, and sales across multiple platforms - including Amazon and our own DTC website - we’re driving innovation in the automotive and home improvement e-commerce space.

We’re looking for a Digital Marketing Manager to help boost our online presence, drive engagement, and grow sales through digital channels. This role is ideal for someone with a passion for e-commerce, digital content, PPC, SEO and performance marketing, who is ready to roll up their sleeves and make a real impact.

Key Responsibilities:

• Digital Campaign Support: Assist with the setup, management, and optimisation of paid campaigns (Google Ads, Meta, TikTok, etc.), helping to drive traffic and sales.
• Campaign Oversight: Oversee all Google advertising campaigns, including budget management, strategy refinement, and optimization to ensure the most effective use of resources.
• Data-Driven Decision Making: Utilise qualitative and quantitative data to inform strategic decisions, ensuring continuous improvement in campaign performance.
• SEO Strategy Development: Implement on-page SEO improvements (titles, meta descriptions, product copy) and help with keyword research.
• Performance Monitoring: Use analytics tools (e.g., Google Analytics, Meta Ads Manager) to monitor campaign results and social engagement, providing insights and recommendations for improvement.
• Keyword and Market Analysis: Conduct in-depth keyword research and market analysis to identify opportunities for growth and increased market share.
• Reporting and Communication: Manage internal reporting on campaign performance, delivering clear and insightful analysis to key stakeholders.
• Cross-Functional Collaboration: Work closely with other departments to align marketing strategies with overall business objectives and drive cohesive brand messaging.
• Trend Spotting: Stay up to date with digital trends and competitor activity, identifying opportunities for content and campaign ideas.

Qualifications and Experience:

• Experience: 3 - 5 years of hands-on experience in PPC, SEO, digital marketing, and social media role with a proven track record of leading successful campaigns.
• Technical Expertise: Deep understanding of Google Ads, Meta Business Suite, Klaviyo, and Shopify.
• Analytical Skills: Proficient in data analysis, keyword research, and performance analysis, with the ability to translate data into actionable strategies.
• Organised & Proactive: You can juggle multiple tasks, hit deadlines, and take initiative when spotting opportunities to improve performance.
• Communication: Excellent written, verbal, and visual communication skills, with the ability to present complex information in a clear and concise manner.
• Initiative: Self-starter with a results-driven attitude and a strong work ethic, capable of working independently and managing multiple projects simultaneously.
• Team Player: You're collaborative, open to feedback, and keen to grow your skills in a fast-paced environment.

This is a great opportunity to join a growing brand and play a hands-on role in shaping its digital voice and performance. If you're excited about e-commerce, digital marketing, and building an engaged online community, we'd love to hear from you.

Salary £42,000 - £50,000 per year, depending on experience