E-Commerce & Digital Marketing Executive

The Other House; City Of London; On-site; GBP 30,000 - 45,000; Full time

Job summary

A fashion brand based in London is seeking a full-time E-Commerce & Digital Marketing Executive responsible for maintaining marketing assets on Shopify. The successful applicant will enhance website performance, manage product listings, and report analytics. Ideal candidates should be proficient in design tools and Shopify, possess strong organizational skills, and be able to multitask in a fast-paced environment.

Qualifications

• Proficient with Photoshop, Illustrator, and InDesign.
• Ability to multitask and work in a fast-paced environment.
• Good numerical ability and Excel knowledge.

Responsibilities

• Editing and preparing e-com products for each drop.
• Weekly check and report on website performance.
• Action discounts and promotions in line with the marketing calendar.

Skills

Proficient with Photoshop

Experience using Shopify

Great organisation skills

Communication skills

Problem-solving skills

Job description

Overview

House of Sunny is looking for a full-time E-Commerce & Digital Marketing Executive who'll be solely responsible for keeping marketing campaign assets up to date on the ecommerce platform, Shopify. Using initiative to propose innovative ways to improve already existing protocols to increase current stats, and utilising apps and the platforms' AI assets, the successful applicant will ensure the website is optimising conversions at all times.

Responsibilities

• Editing and preparing e-com products (including imagery, pricing, description, categories and pre-orders) for each drop.
• Weekly check and report on website performance ensuring the platform and apps work and runs smoothly at all times.
• Action discounts and promotions in line with the marketing calendar making sure all promotional site banners are in line.
• Design and prepare all website banners and images in line with the marketing calendar.
• Report on website analytics on a weekly and monthly basis, highlighting key metrics.
• Communicate with the production team to ensure that the colours, details, and timings are accurate for each product listed on the website.
• Create an EDM strategy, focusing on segmentation with the aim to convert.
• Create EDMs per week in line with the marketing calendar and strategy.
• Report on EDM marketing on a weekly and monthly basis, highlighting key metrics.
• Create and maintain e-commerce flows + loyalty program to ensure a smooth customer experience.
• Improving product findability through site-merchandising and keywords utilising a third party app.
• Ad hoc support for the wider marketing team.

Qualifications

• Proficient with Photoshop, Illustrator, and InDesign
• Experience using Shopify
• Great organisation & communication skills
• Ability to multitask and work in a fast-paced environment
• Problem-solving skills
• A positive, reliable, can-do attitude
• Good numerical ability and Excel knowledge

About: House of Sunny is more than ready-to-wear, it's a crafted staple of the moment with a feeling that lasts. Designed for an easy everyday, each product is carefully crafted to become the perfect addition to elevate any wardrobe which can transition through the seasons.