E‑commerce Content Creator & Amazon SEO Specialist

3M Vietnam; Bracknell; On-site; GBP 35,000 - 52,000; Full time

Job summary

3M is seeking a Content Creator Specialist to drive high-quality digital product content across eCommerce channels, including Amazon. You will coordinate with area portfolio owners and agencies to ensure content aligns with brand goals and marketing priorities.

You will oversee end-to-end content production, edit for SEO, and ensure compliance with brand guidelines while collaborating with internal and external stakeholders to optimize performance.

Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• Experience in content design and creation, with a focus on e-commerce or digital marketing.
• Amazon content optimization experience is a plus.
• Excellent writing, editing, and proofreading skills in English.
• Strong understanding of SEO and Amazon search optimization practices.

Responsibilities

• Coordinating with Area Portfolio owners, AMC eCommerce team and external agencies to develop and create engaging digital product content that aligns with our brand and marketing goals.
• Overseeing the creation of eCommerce content (product marketing text, product images, A+ Content, and other digital assets) to ensure it aligns with 3M EMEA’s marketing goals, communication priorities, and customer platform requirements, including Amazon.
• Leading communication with internal and external stakeholders to ensure consumer-centric content creation and manage the entire development process.
• Translating product communication strategies and key claims into clear, accurate, and benefit-led content tailored for Amazon and other digital retailers.
• Writing, editing, and proofreading optimized product titles, bullet points, descriptions that follow Amazon SEO best practices and category conventions.
• Reviewing and approving content produced by agencies to ensure it meets content quality standards and brand guidelines.
• Contributing to EMEA-level content capability improvement projects, including Amazon content excellence programs.
• Monitoring e-commerce content performance metrics (e.g., search ranking, conversion, content quality scores, A/B tests) to inform ongoing optimizations.

Skills

Content design

Amazon SEO

Writing & editing

Stakeholder coordination

English proficiency

Education

Bachelor’s degree in Marketing, Communications, Journalism, or related field

Tools

Image editing software

Graphic design basics

Job description

3M is seeking a Content Creator Specialist to drive high-quality digital product content across eCommerce channels, including Amazon. You will coordinate with area portfolio owners and agencies to ensure content aligns with brand goals and marketing priorities.

You will oversee end-to-end content production, edit for SEO, and ensure compliance with brand guidelines while collaborating with internal and external stakeholders to optimize performance.