DTC Performance Marketing Lead (UK + EU Markets)

JR United Kingdom; Glasgow; Remote; GBP 40,000 - 60,000; Full time

Job summary

A fast-growing UK DTC haircare brand is seeking a Performance Marketing Lead to drive customer acquisition and revenue growth across digital platforms. The role involves leading paid campaigns, collaborating with local marketers in Europe, and utilizing analytics for strategic decisions. This fully remote position offers a competitive salary, performance bonuses, and generous leave policies.

Benefits

Competitive salary + performance-based bonus

Eligible for stock option plan

25 days holiday + birthday and bank holidays

Qualifications

• 4+ years experience in performance marketing for a DTC/e-commerce brand.
• Proven acquisition and ROAS results managing paid channels.
• Experience with BI tools and A/B testing.

Responsibilities

• Plan, execute, and optimise paid social and search campaigns.
• Manage local execution in key European markets.
• Build dashboards to monitor CAC and ROAS.

Skills

Performance marketing

Analytical skills

Creativity

Project management

Tools

Shopify

Meta Ads Manager

Google Ads

GA4

Job description

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DTC Performance Marketing Lead (UK + EU Markets), glasgow

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Client:

Location:

glasgow, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

2

Posted:

10.06.2025

Expiry Date:

25.07.2025

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Job Description:

Job Title: DTC Performance Marketing Lead (UK + EU Markets)

Location: Fully remote (UK based)

Department: Growth / Marketing

Reports to: CEO

Contract: Full-time, Permanent

About Us

We’re a fast-growing UK DTC haircare brand on a mission to help women embrace and love their natural wavy hair.

We're looking for a strategic and hands-on Performance Marketing Lead to own our paid growth across the UK and Europe.

The Role

As Performance Marketing Lead, you will be responsible for driving customer acquisition, ROAS, and revenue through paid channels - including Meta, Google, TikTok, and emerging platforms. You'll manage UK performance campaigns directly and oversee local execution in key European markets. This role blends sharp performance strategy with creative experimentation and international market coordination.

Key Responsibilities

• Plan, execute, and optimise paid social (Meta, TikTok), paid search (Google), and programmatic campaigns for the UK.
• Own and execute testing roadmaps: creatives, audiences, landing pages, formats, messaging.
• Deliver aggressive CAC, ROAS, and new customer acquisition goals.

European Market Oversight

• Manage and collaborate with local freelance performance marketers in the Netherlands, Germany, Spain, and France.
• Coordinate campaign calendars, budgets, and creative briefs across markets.
• Review performance reporting, coach freelancers, and align strategies to brand and growth targets.

Analytics & Reporting

• Build and maintain dashboards (e.g., GA4, Looker, Lifetimely) to monitor CAC, ROAS, LTV, retention funnels.
• Provide actionable insights on media efficiency and budget allocation.
• Work closely with the data team to improve attribution and incrementality testing.

Cross-functional Collaboration

• Partner with creative and brand team to develop high-performing ad creatives.
• Initially execute, and eventually set-up and further align with the retention team on full-funnel performance - from acquisition to email flows and repurchase.
• Coordinate product launches and promotional moments with e-commerce and content teams.

Required Skills & Experience

• 4+ years experience in performance marketing for a DTC/e-commerce brand and/or specialised performance agency.
• Hands-on experience managing paid social and paid search channels with proven acquisition and ROAS results.
• Strong analytical skills; comfortable with BI tools, spreadsheets, attribution models, A/B testing, and pixel tracking.
• Experience managing freelancers or agencies in multiple European markets is favourable.
• Proficient with Shopify, Meta Ads Manager, Google Ads, GA4, and CRM/AI tools.
• Excellent communication skills; fluent in English.
• Affinity for beauty, wellness, or personal care a strong plus.

You Are

• Growth-obsessed, curious, and creative in your approach to performance.
• Creative, consumer insight obsessed, always looking for ways to create interesting hooks and calls to action.
• Data-literate with a bias for action and experimentation.
• Comfortable working independently in a fast-paced, results-driven environment.
• A great collaborator with empathy for creatives and strong stakeholder management skills.

Success In This Role Looks Like

Consistently acquire new customers at target CAC while scaling paid media across Meta, Google, and TikTok. Lead UK execution and drive EU growth through local market coordination. Use performance data, creative testing, and full-funnel strategy to turn paid media into a predictable growth engine.

What We Offer

• Competitive salary + performance-based bonus + eligible for stock option plan
• Fully remote (UK based)
• 25 days holiday + your birthday and all bank holidays