DTC Head of Organic Content / Social Strategist

Elavate; London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading wellness brand in London seeks a Social Media Manager to lead organic content strategy and community building aimed at customer retention and acquisition. This role demands a blend of creative direction and data-driven analysis to enhance brand presence and customer engagement. Candidates should have at least two years of experience in social media, particularly in the health and wellness sector. Competitive salary up to £70,000 with performance bonuses is offered.

Benefits

Performance Bonus

Learning & Development Budget

Health Insurance

Free Elavate Products

Direct access to Founder

Qualifications

• Proven track record of growing engaged communities.
• Experience managing content budgets.
• Strong understanding of content production.

Responsibilities

• Develop and execute organic social media strategy.
• Own the end-to-end content creation process.
• Create and manage a content calendar.

Skills

Organic social media strategy

Content production

Community building

Data analysis

Education

2+ years experience in organic social media

Job description

Salary: £50,000 to £70,000 Base + Personal Performance Bonus (Up to 50%)

Role: Full management of our organic social media content strategy, with an aim of maximising existing customer retention and acquiring/converting new customers.

Location: Kennington

Working Type: In-Person

*Please read requirements before applying*

*This is an in-person role with an expectation to work in our Kennington office 5 days a week.*

About Elavate:

Want to play a key part in scaling one of the UK's fastest-growing wellness brands?

Elavate was launched in early 2024 with a primary goal of helping women achieve their skin goals, with science-backed Collagen.

Since then we've rapidly grown to service over 10,000 Subscribers and we've an ambitious goal of becoming the UK's biggest Collagen brand in the next 24 months.

Elavate was born after our Founder, Alex Philip, had enough of buying overpriced, low quality and foul tasting Collagen supplements for his mother. He was determined to make a superior Collagen product which actually worked, tasted great and was affordable.

We're quickly becoming one of the most recognised Collagen brands on Social Media in the UK & we're just getting started!

This is a career-defining opportunity to join a High Growth supplement brand, with massive upside potential (including top of market salary + performance bonuses & equity options).

If you're a high-performer who thrives in high-growth environments, and are looking to make waves in the supplement industry, this is your opportunity. While we offer great benefits, this isn't a traditional 9-5 role - we expect each and every team member to move fast, have full ownership over their work and hold each other to a high standard. If you're not driven to own your work, execute swiftly, and innovate constantly, this isn't the right place for you.

Core Job Responsibilities

• Develop and execute an organic social media strategy across primarily Instagram (Potentially Tiktok) that simultaneously drives customer retention through educational content and attracts new customers through viral/shareable content
  
  
• Own the end-to-end content creation process, from strategy and ideation to production and analytics, with the clear goal of driving measurable business results in both retention and acquisition. You’ll be given the budget to hire a team or relevant creators to actually film the content/be on camera.
  
  This role doesn’t require you to be on camera - it is more so a strategy focused position.
  
  
• Build and nurture an engaged community around Elavate through daily interaction, smart IG comments, and creating content that resonates deeply with our target audience's wellness journey. Our audience is primarily 40+ females.
  
  Fully responsible for the planning of content within our private FB Group/Community that helps maximize customer retention.
  
  
• Create and manage a content calendar that balances educational content (benefits of collagen, success stories, how-to guides) with engaging, shareable content that helps acquire new customers at the top of the funnel.
  
  
• Work cross-functionally with paid media team to ensure organic content strategy complements our paid advertising efforts and helps reduce overall customer acquisition costs.
  
  

Additional Functions

• Develop and manage relationships with content creators, photographers, and videographers to produce high-quality content within budget
  
  
• Track and analyze content performance metrics, focusing on engagement, retention impact, and organic acquisition
  
  
• Build and manage a small but efficient content team as we scale
  
  
• Create a robust UGC strategy to leverage customer success stories and testimonials
  

Success Metrics

You’ll fully responsible for the Organic content side of the business, which directly impacts paid media and retention efforts. Your effectiveness in this role will be measured by:

• Improved subscriber retention rates through engaging educational content
  
• Increase organic reach and engagement metrics month over month
  
• Drive measurable organic customer acquisition
  
• Build and grow an engaged IG community & private FB Group (potentially)
  

Core Skills

• Deep understanding of organic social media strategy, particularly in the health/wellness space
  
  
• Strong creative direction and content production expertise
  
  
• Experience building and nurturing online communities
  
  
• Data-driven approach to content strategy and measurement
  
  
• Excellence in storytelling and brand building
  
  
• Understanding of subscription business models and customer retention
  
  
• Understanding of how organic social impacts TOF and it’s role in the overall marketing funnel
  

Qualifications

• 2+ years experience in organic social media, with ideally at least 1 year specifically in a D2C health/wellness businesses
  
  
• Proven track record of growing engaged communities
  
  
• Experience managing content budgets and demonstrating ROI
  
  
• Strong understanding of content production and management
  
  
• Experience in health/wellness/beauty industry preferred
  
  
• Demonstrated success in creating content that drives both retention and acquisition
  

This role will be instrumental in building our brand's organic presence while supporting our paid media efforts and improving customer retention through engaging content.

Compensation & Perks

Salary: £50,000 to £70,000 (dependent on experience) + Performance Bonus

- Up to £10,000 Annual Learning & Development Budget
- Work desktop + laptop and full desk set-up (Dual Monitor, Ergonomic chair & standing desk option)
- Vitality Private Health Insurance
- Growth Opportunities (Rapidly develop your skills & career in a company that is driven by innovation and is growing fast)
- Direct access to Founder daily
- Free Elavate Products monthly

Why Work at Elavate?

Elavate is one of the fastest-growing Supplement brands in the UK and we have an ambitious goal of reaching £100 Million in annualised revenue by the end of 2026.
We're not just dreaming big, we have a clear strategy & momentum to get there.

Joining Elavate early on our journey presents you with a few amazing opportunities:

1. Fast Track Promotions

We believe in promoting based on capability, not just time served. As you demonstrate strong performance, exceed business targets and show personal ambition and drive to progress in your career, you'll have abundant opportunities to take on more responsibilities and step into higher level roles as we grow.

You are also backed by our commitment to your personal development with our £10k Annual learning/Mentorship plan.

2. Performance Bonuses

We have a very generous bonus plan in place (up to 50% of Salary) to reward great work. We firmly believe in the concept of rewarding top-performers and over-performance will be well rewarded.

We're invested in helping you reach your full potential and thrive professionally & will meaningfully reward great performance.

3. Accelerated Learning / Personal Growth Opportunities + Autonomy

As we rapidly scale, you’ll have the freedom to pioneer many new initiatives and lead strategic projects that drive our growth. We encourage creative thinking and empower you to implement your ideas. Our agile, low-bureaucracy environment means quick decision-making and continuous learning. We value experimentation and see both success and challenges as opportunities for growth and innovation.

4. Equity Participation Option

We believe in rewarding committed team members with equity options, designed to deliver substantial value as we grow, ensuring you share directly in our success. Team members who help drive us towards meeting/exceeding business targets will be rewarded with meaningful equity packages.

5. Top-of-the-Market Compensation

Because our team is only comprised of the best-of-the-best, we pay the very top of market compensation + extra perks, to build a team full of real A-Players.

At Elavate you'll have the opportunity to work with other talented high performers + have direct access to the founder daily.

6. Market Opportunity & Timing

The UK Collagen industry is experiencing unprecedented growth. It is currently worth north of £1 Billion a year and still less than 15% of Women over 40 take Collagen on a regular basis. We have a huge opportunity to scale domestically as well as expand product categories & look into bigger markets abroad.

Very Exciting Times Ahead!

For Ambitious Builders

If you're excited by the prospect of building something extraordinary, if you thrive on challenges, and if you want your work to have real impact - we want to talk to you. At Elavate, we're not just offering a job; we're offering the chance to shape an industry leader from the ground up.