DTC Growth Manager

Lime Talent; Greater London; On-site; GBP 45,000 - 65,000; Full time

Job summary

Lime Talent is partnering with a premium food business to appoint a DTC Manager in Greater London. The role focuses on growing an online consumer business by improving the customer journey, driving conversion, increasing AOV and building loyalty.

You will work with Marketing, Creative and Commercial teams to enhance acquisition, retention and lifetime value, informed by data and customer insights. This is a hands-on commercially driven position.

Qualifications

• Experience growing a consumer-facing eCommerce business.
• Strong understanding of digital marketing, CRM and customer retention.
• Experience improving conversion, AOV and repeat purchase through commercial initiatives.
• Confident using analytics to identify opportunities and measure performance.
• Experience working with external agencies and cross-functional teams.

Responsibilities

• Own the commercial performance of the DTC channel, delivering sales and growth targets.
• Develop and execute initiatives to improve conversion, average order value and customer lifetime value.
• Plan and deliver promotional campaigns, product launches and trading activity across the website.
• Collaborate with CRM and Marketing to optimise acquisition, retention and repeat purchase.
• Analyse website, customer and campaign performance using analytics platforms and turn insights into actions.

Skills

Digital marketing

CRM & retention

Analytics

Cross-functional collaboration

Growth mindset

Tools

Shopify or similar DTC platform

Job description

We're partnering with a premium food business with a portfolio of well-established, health-focused brands to recruit a DTC Manager.

This is a commercially focused role for someone who understands how to grow an online consumer business. Rather than managing the technical aspects of a website, you'll be responsible for increasing sales by improving the customer journey, driving conversion, increasing average order value, and building customer loyalty.

Working closely with the Marketing, Creative and Commercial teams, you'll develop and execute initiatives that improve acquisition, retention and lifetime value, using data and customer insight to inform decisions.

Key Responsibilities

• Own the commercial performance of the DTC channel, delivering sales and growth targets.
• Develop and execute initiatives to improve conversion, average order value and customer lifetime value.
• Plan and deliver promotional campaigns, product launches and trading activity across the website.
• Work closely with the CRM and Marketing teams to optimise customer acquisition, retention and repeat purchase.
• Analyse website, customer and campaign performance using platforms such as Shopify, GA4 and Klaviyo, turning insights into actionable recommendations.
• Identify opportunities to improve the online customer journey through testing, merchandising and optimisation.
• Manage the relationship with external web development partners, prioritising enhancements that deliver commercial impact.
• Support the ongoing development of loyalty, subscription and retention programmes.
• Collaborate with internal stakeholders across Marketing, Sales, Operations and Supply Chain to deliver an outstanding customer experience.
• Play a key role in supporting future international DTC expansion.

About You

We're looking for someone who has experience growing a consumer-facing eCommerce business rather than simply maintaining one.

You'll likely have:

• Experience managing a Shopify or similar DTC eCommerce platform.
• A strong understanding of digital marketing, CRM and customer retention.
• Experience improving conversion, average order value and repeat purchase through commercial initiatives.
• Confidence using analytics to identify opportunities and measure performance.
• Experience working with external agencies and cross-functional teams.
• A commercial mindset with a passion for building brands and delivering online growth.

Experience within a consumer brand would be advantageous but isn't essential.

We are committed to creating diverse and inclusive workplaces, and we encourage applications from candidates of all backgrounds, experiences, and perspectives. We believe that a variety of viewpoints fosters innovation and strengthens teams. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity, sexual orientation, national origin, disability, or age.