Drinks Sales Manager

WR Logistics; England; Hybrid; GBP 38,000 - 45,000; Full time

Job summary

A leading drinks distributor is looking for a Sales Manager in Berkshire to drive sales growth in the on-trade sector. The ideal candidate will have a proven track record in drinks or FMCG sales, strong negotiation skills, and the ability to build lasting client relationships. This role comes with a competitive salary, bonus, and a car allowance, along with opportunities for career progression in a vibrant team environment.

Benefits

Competitive salary

Bonus structure

Company car or car allowance

Opportunities for progression

Regular training and tastings

Qualifications

• Proven track record in sales, ideally within drinks, FMCG, or hospitality.
• Strong understanding of the on-trade sector (pubs, bars, restaurants, hotels).
• Full UK driving licence (essential).

Responsibilities

• Drive sales growth by identifying new on-trade opportunities.
• Manage an existing portfolio of hospitality clients.
• Build strong relationships with key decision-makers.
• Promote drinks portfolio and introduce new products.
• Attend industry events and tastings as required.

Skills

Sales experience in drinks or FMCG

Strong negotiation skills

Relationship building

Self-motivated

Job description

Overview

Sales Manager / Business Development Manager - Drinks Industry
Berkshire (Field-based, with travel across the region)
Up to 45,000 per annum + Bonus + Car Allowance + Benefits

Sector:
Drinks Distribution / On-Trade / Hospitality

I currently have an exciting opportunity for an experienced Sales Manager with experience in the on-trade drinks industry to work for a leading drinks distributor as their Berkshire Sales Manager

As the Sales Manager / BDM, you'll be the face of the business in the region - building strong relationships with on-trade clients including pubs, bars, restaurants, hotels, and venues. You'll be responsible for both account management and new business development, ensuring your customers receive first-class service.

Responsibilities

• Drive sales growth across your territory by identifying and converting new on-trade opportunities
• Manage and grow an existing portfolio of hospitality clients
• Build strong, consultative relationships with key decision-makers
• Promote our extensive drinks portfolio and introduce new products to market
• Work closely with internal teams to ensure excellent customer service and fulfilment
• Attend industry events, tastings, and brand activations where required

About You

• Proven track record in sales, ideally within drinks, FMCG, or hospitality
• Strong understanding of the on-trade sector (pubs, bars, restaurants, hotels)
• Results-driven with a passion for the drinks industry
• Confident communicator with strong negotiation and influencing skills
• Self-motivated, well-organised, and able to manage your own diary
• Full UK driving licence (essential)

What We Offer

• Competitive base salary + bonus structure
• Company car or car allowance
• Opportunities for progression in a growing business
• Regular industry training and tastings
• A vibrant, collaborative team culture

Interested? Apply now with an up to date CV to be considered for this exciting Sales Manager opportunity.

WR Logistics are the recruitment partner for all vacancies in the logistics industry. We recruit UK wide for permanent and contract jobs.

WR is acting as an Employment Agency in relation to this vacancy.