Draught Lead

MOTH Drinks - B Corp™; Greater London; On-site; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Flexible working hours

Bonus - up to 20%

Pension - 3% employer contribution

27 Days Holiday (+ birthday off)

Up to 2 weeks' working from abroad

Private medical insurance

Personal learning budget of £2,000

Free Breakfasts and snacks

Social events

Free MOTH allowance and discounts

Job summary

A prominent beverage company is seeking an On Trade Sales superstar to lead the development and launch of MOTH Cocktails on Draught across pubs and events. This role requires 5+ years of experience in the hospitality sector, focusing on business development and commercial partnerships. You will collaborate with various teams to ensure a seamless brand experience, with responsibilities ranging from strategy formation to oversight of operational setups. Embrace flexible working hours and unique company benefits that promote work-life balance and inclusivity.

Qualifications

• 5+ years of experience in on-trade, drinks, or hospitality.
• Proven track record in business development or commercial leadership roles.
• Exceptional commercial acumen and strategy execution.
• Strong commercial acumen balancing brand building with P&L.
• Strategic thinker with hands-on execution ability and startup mindset.

Responsibilities

• Own the development, launch, and scaling of MOTH Cocktails on Draught.
• Identify and secure partnerships with key on-trade operators.
• Oversee pilot programs and installations with suppliers.
• Collaborate with marketing for trade activation and campaigns.

Skills

Business development

Commercial strategy

Partnership negotiation

Communication

Leadership

Network in UK on-trade sector

Job description

Start date: ASAP

Hybrid: 3 days in our Paddington offices, 2 days working from home

Reporting to: Managing Director, UK

Contract type: Fixed Term contract - 1 year

Working hours: 40 hours a week including a paid lunch hour over 5 days. Flexible start (between 8am and 10am) and finish (between 4pm and 6pm) times.

Who We Are

At MOTH we're here for cocktails, company, and conversation. That's why we make the most delicious cocktails in a can - so that special mix can happen anywhere. Hands up - we're obsessive. Every sip delicious and distinguished. Our cocktails are classics, and our ingredients are second to none. At the same time - we're not snobbish. We don't talk in master mixologist lingo. We have no fancy bar or dress‑code. And we believe in fair prices for great drinks. Because when you've got good friends and fine blends, what more do you need? Mix of total happiness. MOTH.

We are one of the fastest growing FMCG brands, re‑writing the rules of RTD cocktails, and facing unprecedented growth. Our success is down to the work that our magic MOTHs do, we hire exceptional people to do exceptional things. Our team in the UK has grown to more than 40 people and we're not stopping there, we're looking for an On Trade sales superstar to come and help us unlock the potential we see to put MOTH Cocktails on Draught.

The Role

You’ll own the end‑to‑end development, launch, and scaling of MOTH Cocktails on Draught across on‑trade (Pubs, Bars, Events). From developing the proposition and forming commercial partnerships to system implementation, you’ll build and lead this new growth opportunity from scratch, collaborating across sales, marketing, and operations to deliver a seamless brand experience.

Responsibilities

• Strategy & Leadership
  • Develop and own the commercial strategy for MOTH on Draught, aligned with overall brand and business objectives
  • Define market entry priorities, pricing structure, and growth roadmap
  • Lead cross‑functional project teams to ensure successful execution — from product setup to venue rollout
• Business Development
  • Identify, negotiate, and secure partnerships with key on‑trade operators, pub groups, venues, and events
  • Build long‑term commercial relationships that drive volume, visibility, and profitability
  • Work closely with distribution and logistics partners to ensure smooth draught supply and quality control
• Execution & Operations
  • Oversee pilot programmes, installations, and technical setups with draught equipment suppliers
  • Define and monitor key performance metrics — sales velocity, ROI, customer satisfaction, and repeat rate
  • Ensure compliance with quality, sustainability, and brand standards across all draught touchpoints
• Brand & Marketing
  • Collaborate with marketing to develop trade activation, launch campaigns, and point‑of‑sale materials
  • Champion the MOTH brand in on‑trade environments — ensuring the draught experience reflects our premium, playful, and inclusive values
  • Represent MOTH at trade shows, festivals, and industry events to build awareness and excitement

Requirements

• 5+ years of experience in on‑trade, drinks, or hospitality — ideally with exposure to draught or dispense systems
• Proven track record in business development or commercial leadership roles, driving new product or channel launchesStrong understanding of draught infrastructure, dispense logistics, and on‑trade operational models
• Deep network within the UK on‑trade sector — pubs, bars, wholesalers, events, and venue groups
• Exceptional commercial acumen — able to balance brand building with P&L responsibility
• Strategic thinker with hands‑on execution ability and startup mindset
• Excellent communicator and collaborator — comfortable influencing across teams and levels
• Passionate about great drinks, hospitality, and creating memorable shared experiences

Benefits

• Flexible working hours - Core working hours are 10am-4pm so you can choose your working hours to suit you (e.g. 8am-4pm, 9am-5pm or 10am-6pm)
• Bonus - up to 20% subject to personal and Company Performance, paid annually
• Pension - 3% employer contribution
• Annual leave - 27 Days Holiday (+ your birthday off) (+ 2 life admin days)
• Working from abroad - up to 2 weeks' per year
• Enhanced parental leave and support - 20 weeks full pay for each parent. We also offer parental transition coaching and Workplace Nursery Benefit to help out with nursery fees.
• Private medical - Vitality including personal worldwide travel insurance
• Learning and development - Personal annual learning and development budget of £2,000 (alongside companywide training)
• Snacks - Free Breakfasts and more chocolate covered rice cakes than you could dream of
• Socials - weekly cocktail Thursdays, monthly Socials and summer/Christmas Parties
• Free MOTH allowance - Free monthly MOTHs allowance and discount codes for family and friends

Diversity & Inclusion

At MOTH we are committed to creating a diverse and inclusive workplace. We welcome applications from people of all backgrounds, regardless of age, disability, gender, gender identity or expression, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex, or sexual orientation. We are proud to be an equal opportunities employer and strive to ensure a fair and supportive recruitment process for all candidates.

We will ask you during the application process if you require any adjustments which will have no bearing on the outcome of your application.