Donor Growth & Engagement Executive

Children with Cancer UK; England; On-site; GBP 30,000 - 42,000; Full time

Job summary

Children with Cancer UK in the United Kingdom is seeking an enthusiastic supporter-focused marketer to deliver multi-channel individual giving campaigns across direct mail, digital channels, email and lotteries.

You will plan, deliver and evaluate campaigns to recruit, retain and grow donors, working with internal teams and external partners, while ensuring compliance with fundraising regulations and best practices.

Qualifications

• Previous direct marketing or transferrable experience.
• Familiarity with direct marketing methods to recruit, retain and develop supporters.
• Able to create emotive copy for a range of channels and audiences.
• Working knowledge of Salesforce Marketing Cloud and Data Cloud.

Responsibilities

• Create, plan, deliver and evaluate multi‑channel, insight‑led, supporter‑centric campaigns to enable us to deliver individual appeal goals in line with wider organisational goals.
• Acquisition through digital marketing (paid social advertising) and private sites.
• Development and retention through direct mail, email, SMS and telemarketing.
• Reviewing, optimising or designing supporter journeys and stewardship with a view to increase the lifetime value of donors.
• Lead campaigns with high quality project management to align with the audience need, brand guidelines, and delivery timelines.
• Work collaboratively with internal stakeholders including the Marketing and Communications team, Supporter Care, Data, Research and Finance and liaise with external agencies and suppliers to effectively deliver projects and campaigns.
• Regularly review, communicate and document key performance indicators across campaigns and keep key stakeholders updated.

Skills

Multi-channel campaign management

Copywriting

Project management

Stakeholder collaboration

Analytical skills

Education

Marketing qualification

Tools

Salesforce Marketing Cloud

Salesforce Data Cloud

Job description

Children with Cancer UK in the United Kingdom is seeking an enthusiastic supporter-focused marketer to deliver multi-channel individual giving campaigns across direct mail, digital channels, email and lotteries.

You will plan, deliver and evaluate campaigns to recruit, retain and grow donors, working with internal teams and external partners, while ensuring compliance with fundraising regulations and best practices.