Dirt Is Good Innovation Brand Manager - Cleaning Boosters

Unilever; United Kingdom; On-site; GBP 60,000 - 80,000; Full time

Job summary

A global consumer goods company seeks an innovative Brand Manager for its Cleaning Boosters category. The role involves leading global product development, collaborating with cross-functional teams, and delivering disruptive solutions that resonate with consumers. Ideal candidates will have strong strategic thinking and consumer-centric skills, alongside a collaborative mindset to drive market success.

Benefits

Flexible working options

Inclusive workplace environment

Diversity and inclusion initiatives

Qualifications

• Passion for innovation and the ability to land projects at speed.
• Ability to shape and scale disruptive platforms globally.
• Skilled in translating consumer insights into compelling products.

Responsibilities

• Lead the development and execution of global brand projects.
• Develop innovative product ranges and launch strategies.
• Collaborate across teams to validate concepts and align on strategies.
• Manage performance and optimize market execution.

Skills

Strategic thinking

Consumer-centric insight

Commercial acumen

Cross-functional leadership

Communication & storytelling

Agility & resilience

Collaborative spirit

Job description

Dirt Is Good Innovation Brand Manager - Cleaning Boosters page is loaded

Dirt Is Good Innovation Brand Manager - Cleaning Boosters

Apply locations 100VE time type Full time posted on Posted Yesterday time left to apply End Date: August 6, 2025 (6 days left to apply) job requisition id R-75190

Title: DIG Brand Innovation Manager: Cleaning Boosters

Location: 100VE, London

Contract: Full Time/ Permanent

Dirt Is Good | Who Are We?

Persil/Omo’s Dirt Is Good (DIG)is one of Unilever’s most iconic and impactful brands, with a global footprint exceeding$4 billion. More than just a laundry detergent, DIG is a movement that championshuman values—resilience, growth, creativity, and emotional strength—through the freedom to explore, express, and experience life fully.

Our latest global brand communication idea,Play On, reframes dirt not as something to be avoided, but as a powerful symbol ofcourage, exploration, and personal development.

In a world where people of all ages face increasing pressures and fewer opportunities for real, unfiltered experiences, DIG stands for something bigger:empowering humanity to embrace life’s messiness as a path to growth.

We are redefining the laundry category by moving beyond product efficacy to focus oncultural relevance and human impact—and we’re looking for bold, purpose-driven thinkers to help us lead that transformation.

The Role

We are seeking a dynamic and visionary Brand Manager to lead Project Avengers – a bold, global innovation platform focused on disrupting the Cleaning Boosters category. This role will be pivotal in shaping the future of fabric care by delivering breakthrough innovation, driving market expansion, and unlocking new consumer behaviours.

Key Responsibilities

• Lead the global development and execution of Project Avengers, including the fast-tracked launch of Cleaning Boosters and the longer-term Ancillaries roadmap.

• Develop a disruptive Cleaning Boosters product range for H1 2026 launch, including product story, formulation, 2D & 3D pack design.

• Develop the Cleaning Boosters ancillaries range & Innovation roadmap

• Own the development of the Avengers trade story, including pricing strategy, ranging & route to market strategy

• Own the development of the Avengers BET for best-in-class market execution with a Social First strategy

• Collaborate with cross-functional teams (R&D, CI, SC, Procurement, Finance) to size opportunities, validate concepts, and align on sourcing and feasibility.

• Partner with local market teams (e.g. Brazil, Turkey) to adapt and localise the proposition, pricing, and go-to-market strategy.

• Manage the Innoflex gatekeeping Innovation process

• Track performance, optimise execution, and evolve the platform based on market feedback and business results.

What You’ll Bring

We are looking for a true innovator with the passion and drive to land key projects at speed, who can cut through ambiguity to bring to life disruptive propositions that our consumers will love.

Key Skills & Behaviours:

• Strategic thinking with a strong innovation mindset – able to shape and scale a disruptive platform globally.

• Consumer-centric – skilled in interpreting insights and translating them into compelling propositions.

• Commercial acumen – confident in sizing opportunities, setting pricing strategies, and managing trade-offs.

• Cross-functional leadership – experienced in working with R&D, CI, SC, and local markets to deliver end-to-end innovation.

• Communication & storytelling – able to craft and deliver a compelling narrative to senior stakeholders and external partners.

• Agility & resilience – thrives in ambiguity, adapts quickly, and drives pace in a fast-moving environment.

• Collaborative spirit – builds strong relationships across global and local teams, fostering a culture of co-creation and shared ownership.

WHAT WE OFFER

Whilst the role is advertised on a full-time basis, we would be happy to discuss possible flexible working options and what this may look like for you. We strive to achieve a family-friendly and inclusive workplace and to, above all, create possibilities for all.

Diversity at Unilever is about inclusion, embracing differences, creating possibilities and growing together for better business performance. We embrace diversity in our workforce. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.We are also more than happy to provide reasonable adjustments during our application and interview process to enable you to be present your best self. To find out more, including about our Employee Resource Groups, please click here Equity, Diversity & Inclusion (unilever.com) .