Dirt Is Good Innovation Brand Manager

Unilever; United Kingdom; On-site; GBP 70,000 - 90,000; Full time

Job summary

A leading global consumer goods company is seeking a Global Innovation Brand Manager for its Dirt Is Good brand in London. The candidate will lead product innovations like Wonder Wash, manage global rollouts, and collaborate across various teams to enhance brand performance. Strong capabilities in strategic thinking, commercial acumen, and cross-functional leadership are essential. Flexible working options are available.

Benefits

Flexible working options

Inclusive workplace

Diversity and inclusion initiatives

Qualifications

• Passionate about building brands and creating lasting impact.
• Ability to cut through ambiguity to deliver disruptive propositions.
• Experience in cross-functional leadership and innovation.

Responsibilities

• Lead the global development and execution of Wonder Wash.
• Develop and refine upcoming variants for H1 2026 launch.
• Collaborate with cross-functional teams to size opportunities.

Skills

Passion for top performance

Strategic thinking

Consumer-centric

Commercial acumen

Cross-functional leadership

Communication & storytelling

Agility & resilience

Team working and collaborative spirit

Accountable and responsible leadership

Job description

Dirt Is Good Innovation Brand Manager page is loaded

Dirt Is Good Innovation Brand Manager

Apply locations 100VE time type Full time posted on Posted Yesterday time left to apply End Date: August 6, 2025 (6 days left to apply) job requisition id R-75225

Title: Dirt Is Good Innovation Brand Manager

Location: 100VE, London

Contract: Full-time / Permanent

Dirt Is Good

Dirt Is Good (DIG)is one of Unilever’s most iconic and impactful brands with a global footprint exceeding€4 billion. More than just a laundry detergent, DIG is a movement that championshuman values - resilience, growth, creativity, and emotional strength - through the freedom to explore, express, and experience life fully.

Our latest global brand communication idea,Play On, reframes dirt not as something to be avoided, but as a powerful symbol ofcourage, exploration, and personal development.

In a world where people of all ages face increasing pressures and fewer opportunities for real, unfiltered experiences, DIG stands for something bigger:empowering humanity to embrace life’s messiness as a path to growth.

We are redefining the laundry category by moving beyond product efficacy to focus oncultural relevance and human impact—and we’re looking for bold, purpose-driven thinkers to help us lead that transformation.

The Dirt Is Good (DIG) brand (which groups multiple brand names under the same umbrella such as Persil in the UK, Skip in France and OMO in Brazil, China, Turkey and Vietnam) is the largest brand in Homecare with an annual turnover exceeding €4.2bn and a reach of 1.6 billion people per year (even more than Instagram!).

One of our most successful launches ever has been the recent launch of Wonder Wash, which is already live in 20 markets and has already delivered a turnover of over €100m in just one year. The Wonder Wash launch has harnessed the short cycle opportunity and has brought new audiences into the brand with a highly desirable mix and unmissable launch activity.

It is an exciting time to join the team and play a key role in crafting products that will future proof our brand according to the ever-changing consumer needs – driving towards our ambitious growth plans to hit €5bn by 2030.

The Role

We are looking for a Global Innovation Brand Manager with excellent innovation experience and potential to step up even further on their leadership.

This role sits within the Dirt Is Good Liquid Fabric Cleaning team, where the successful candidate will be chiefly responsible for leading innovations and communications on the Speed / Wonder Platform with excellent collaboration across cross-functional and market teams.

The person will actively support the Marketing Manager to craft, validate and launch innovations on our Speed platform.

Key Responsibilities

• Lead the global development and execution of Wonder Wash, including roll-out of the highly successful Wonder Wash launch around the globe

• Develop and refine up-coming variant and step-up launches on the Wonder Roadmap for H1 2026 launch, including development of the mix – incl. proposition, product, pack, comms

• Own the development of the Wonder Platform trade story, including pricing strategy, ranging & route to market strategy

• Own the development and on-going refinement of the Wonder Brand Experience Toolkit for best-in-class market execution with all comms and Social First strategy

• Collaborate with cross-functional teams (R&D, CI, SC, Procurement, Finance) to size opportunities, validate concepts, and align on sourcing and feasibility.

• Partner with local market teams (e.g. Brazil, Turkey) to adapt and localise the propositions, pricing, activation and go-to-market strategies.

• Manage the Innoflex gatekeeping Innovation process

• Track performance, optimise execution, and evolve the platform based on market feedback and business results.

• Working in a ‘village’ approach to cross-pollinate successful innovations to other brands in the portfolio

About you

If you are passionate about building brands and creating lasting impact in the lives of the consumers – this could be the role for you! We’re looking for someone with passion and drive to land key projects at speed, who can cut through ambiguity to bring to life disruptive propositions that our consumers will love. You will thrive in this role with…..

Key skills & behaviours:

• Passion for top performance - you are passionate about making things happen, always keeping the end goal in sight. You have a willingness to raise your hand, step up and drive initiatives.

• Strategic thinking with a strong innovation mindset – able to shape and scale a disruptive platform globally.

• Consumer-centric – skilled in interpreting insights and translating them into compelling propositions.

• Commercial acumen – confident in sizing opportunities, setting pricing strategies, and managing trade-offs.

• Cross-functional leadership – experienced in working with R&D, CI, SC, and local markets to deliver end-to-end innovation.

• Communication & storytelling – able to craft and deliver a compelling narrative to senior stakeholders and external partners.

• Agility & resilience – thrives in ambiguity, adapts quickly, and drives pace in a fast-moving environment.

• Team working and collaborative spirit – builds strong relationships across global and local teams, fostering a culture of co-creation and shared ownership.

• You are an accountable and responsible leader: you don’t sit on “good enough” but set yourself highest standards, holding yourself and others accountable for delivery

WHAT WE OFFER

Whilst the role is advertised on a full-time basis, we would be happy to discuss possible flexible working options and what this may look like for you. We strive to achieve a family-friendly and inclusive workplace and to, above all, create possibilities for all.

Diversity at Unilever is about inclusion, embracing differences, creating possibilities and growing together for better business performance. We embrace diversity in our workforce. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.We are also more than happy to provide reasonable adjustments during our application and interview process to enable you to be present your best self. To find out more, including about our Employee Resource Groups, please click here Equity, Diversity & Inclusion (unilever.com) .

About Us

We are one of the world’s largest consumer goods companies with amazing brands, dynamic people and a sustainable vision. We meet everyday needs for nutrition, hygiene and personal care with brands that help people feel good, look good and get more out of life. If you are ambitious, keen to learn and want lo lead, you have come to the right place. Explore our website and apply to be part of a company with more than 400 brands used by over two billion people everyday.