Director, Social Growth

SailGP; London; Hybrid; GBP 80,000 - 120,000; Full time

Job summary

SailGP is looking for a Director of Social Growth to lead their social media strategy, enhance brand awareness, and drive audience growth. This hybrid role in London requires strong leadership skills and experience in sports media, focusing on innovative approaches to engagement and inclusivity.

Qualifications

• Experience in Sports Media and Leagues.
• Proven track record in social media strategy execution.
• Experience with budget management and paid media initiatives.

Responsibilities

• Develop and implement social media strategies for audience growth.
• Manage social media content and oversee publishing calendars.
• Collaborate with Marketing for digital distribution strategy.

Skills

Leadership

Stakeholder management

Data-driven decision making

Social media strategy

Communication

Job description

SailGP Kensington And Chelsea, England, United Kingdom

The Rolex SailGP Championship is the most exciting racing on water, where anything can happen in short, adrenaline-fueled battles between national teams at iconic stadium destinations worldwide. Top athletes fly in identical high-tech F50 catamarans faster than the wind, at speeds approaching 60 mph. Founded in 2018, SailGP is one of the world’s fastest-growing sports and entertainment properties, now in its fifth season.

SailGP also races for a better future, championing a world powered by nature. In 2020, SailGP set a new standard as the first climate positive sports and entertainment property and began delivering actions and innovations that advance the global adoption of clean energy. Underpinning the organization’s purpose-driven agenda is a diversification of the league, with the goal of immediately progressing gender equity and inclusivity.

SailGP is a global organisation with defined values that shape the culture of its team – deliver quality, break boundaries, make an impact, stand together and strike a balance.

Summary

As the Director, Social Growth, you will be responsible for the strategic development and execution of social media strategies to accelerate audience growth, enhance brand awareness, and maximize revenue opportunities for SailGP. This leadership role requires an individual who can inspire teams, champion best practices, and provide clear strategic direction. You will lead and mentor a high-performing team while fostering strong collaborative relationships across global teams. You will also work closely with Data and Insights to analyze trends, propose and test strategies, and benchmark performance against comparable leagues.

Key Responsibilities

• Develop and execute a comprehensive social media strategy to drive engagement, brand awareness, and revenue for SailGP.
• Deliver significant audience growth across all social channels.
• Lead and manage social publishing and growth strategies across league entities and events.
• Collaborate with Marketing to execute the global digital distribution strategy, including paid media activation.
• Collaborate with Partnerships to drive opportunities for Sponsors and Partners.
• Provide data-driven insights to optimize campaign performance.
• Drive acquisition and conversion across key league properties, including event attendance, broadcast tune-in, website, and Purpose initiatives.
• Establish SailGP as a leading global league in social media execution.
• Oversee social media content publishing calendars, editorial planning, and channel management.
• Manage budgets and paid media spend, working with external agencies.
• Generate regular reports in alignment with Event Marketing and Insights teams.
• Manage relationships with key stakeholders across various departments (Marcomms, Content, Broadcast, Technology, Digital, Teams, and Athletes).
• Foster an open and collaborative working environment between publishing and content creation teams.
• Execute digital rights globally against Linear agreements and advise on strategy for Linear agreements.
• Grow digital live and on-demand audience race on race/season on season.
  
  

Key Expectations

• Role models SailGP Values and pioneers a positive culture
• Leads by example and demonstrates their commitment to diversity and inclusion through their words and actions
• Challenges the status quo, embracing a mindset of continuous improvement and evolution propagating this with their teams
• Encourage and empower the delivery of work that will leave an impact on SailGP and align with Better Sport, Better Planet
• Translates SailGP's strategic objectives into SMARTER objectives and goals for their teams enabling, empowering and coaching them to deliver
• Engage in high level thinking to drive the team and SailGP forward influencing others in the process
• Exercise key problem solving skills and serve as advisor to multiple areas of the business
• Strategise constructively with key stakeholders and team managers to work towards the bigger picture
• Embraces the power of feedback, recognising its importance in building high performing teams and evolution for SailGP
• Commercially impactful, assessing stakeholder areas and considers all variables to form commercial decisions
  
  

About You

• Has worked with Sports Media, Sports Leagues and teams in a similar role.
• Proven experience in developing and executing social media strategies.
• Strong leadership and team management skills.
• Exceptional stakeholder management and relationship-building skills.
• Experience with paid media initiatives and budget management.
• Data-driven approach to decision-making and campaign optimization.
• Excellent communication and presentation skills.
• Knowledge of social media trends, best practices, and tool management.
  
  

Location

London, UK. Hybrid working model with a minimum of 3 days per week in the London Office.

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

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