Director/Senior Director - GTM Activation Lead - Corporates

Moody's Investors Service; England; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading financial services firm in the United Kingdom is seeking a professional to drive go-to-market strategies and collaborate with various teams to enhance Marketing, Sales, and Customer Engagement. The ideal candidate has experience in marketing activation and strong cross-functional collaboration skills. This role offers competitive remuneration and values diverse perspectives.

Qualifications

• Educated to Degree level (or equivalent), preferably in Business or related fields.
• Proven experience in go-to-market strategy and marketing activation.
• Strong ability to develop data-driven GTM plans.

Responsibilities

• Develop and implement GTM activation strategies.
• Work closely with cross-functional teams to execute GTM initiatives.
• Manage strategic GTM activation programs from start to finish.

Skills

Strategic thinking

Cross-functional collaboration

Analytical skills

Communication

Change management

Education

Degree in Business, Economics, Finance or related fields

Tools

CRM

Marketing automation

Project management platforms

Job description

At Moody's, we unite the brightest minds to turn today’s risks into tomorrow’s opportunities. We do this by striving to create an inclusive environment where everyone feels welcome to be who they are—with the freedom to exchange ideas, think innovatively, and listen to each other and customers in meaningful ways.

If you are excited about this opportunity but do not meet every single requirement, please apply! You still may be a great fit for this role or other open roles. We are seeking candidates who model our values: invest in every relationship, lead with curiosity, champion diverse perspectives, turn inputs into actions, and uphold trust through integrity.

This role is responsible for curating and driving the execution of go-to-market strategies and ensuring the successful activation of Marketing, Sales and Customer Engagement across all Corporates sub-segments globally. Internally titled Business Development, this role involves collaborating with Segment BU, Marketing and Sales stakeholders to align on GTM strategies, developing activation plans, and measuring the impact of these initiatives.

Key Responsibilities:

• Develop Activation Strategies: Create and implement GTM activation strategies that align with business goals and drive funnel activities.
  GTM Plays: Curate and drive go-to-market Plays and campaigns.
• Cross-Functional Collaboration: Work closely with Sales, Marketing, Customer Engagement, Commercial Strategy and Product Management teams to ensure well-informed and cohesive execution of GTM initiatives.
• Programme Management: Manage strategic GTM activation programs from conception to execution, including enablement, partner activation, and customer activation.
• Content Creation: Collaborate with content teams to develop assets and toolkits that support effective customer engagement.
• Performance Measurement: Monitor and measure campaign performance, providing regular updates to stakeholders.
• Stakeholder Engagement: Act as a trusted advisor to Marketing, Sales, Segment leadership teams.
• Continuous Improvement: Identify opportunities for process enhancements and innovation within GTM activation programmes.
• Change Management: Lead change management efforts to drive adoption of new processes and tools across the organization that fosters effectives and efficiency across GTM motions.

Qualifications:

• Educated to Degree level (or equivalent). Subjects such as Business, Economics, Finance or related fields are highly desirable.
• Proven experience in go-to-market strategy, marketing activation, or commercial strategy within a global B2B environment.
• Strong strategic thinking and analytical skills, with the ability to develop data-driven GTM plans and measure performance effectively.
• Exceptional cross-functional collaboration skills, with a track record of influencing stakeholders.
• Excellent communication abilities, both written and verbal, with the capacity to simplify complex concepts and drive alignment.
• Demonstrated success in program and change management, including leading large-scale initiatives and driving adoption of new tools and processes.
• Proficiency with marketing and sales technologies, including CRM, marketing automation, and project management platforms.

Moody’s is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, sexual orientation, gender expression, gender identity or any other characteristic protected by law.

Candidates for Moody's Corporation may be asked to disclose securities holdings pursuant to Moody’s Policy for Securities Trading and the requirements of the position. Employment is contingent upon compliance with the Policy, including remediation of positions in those holdings as necessary.