Director, Regional Activation Marketing- 25010371

MoneyGram; London; On-site; GBP 90,000 - 120,000; Full time

Job summary

A global payment company is seeking a Director of Regional Activation Marketing in London. This role oversees the marketing strategy for agents and store locations, focusing on local engagement and productivity. Ideal candidates should have over 10 years of field marketing experience in a high-growth environment. This position offers a chance to lead globally and make impactful changes in marketing strategies.

Qualifications

• 10–15+ years of experience in field marketing or local go-to-market strategy in a high-growth company.
• Experience managing multi-region marketing budgets and executing campaigns at local and national levels.
• Strong communication skills across time zones and departments.

Responsibilities

• Own the global activation marketing strategy for agent onboarding and in-store campaigns.
• Drive agent and store productivity through local strategies.
• Collaborate with sales teams to create joint marketing plans.

Skills

Field marketing experience

Cross-functional collaboration

Project management

Performance metrics understanding

Job description

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Director, Regional Activation Marketing- 25010371, London

Client: MoneyGram

Location: London, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Reference: aa96406b97a1

Job Views: 15

Posted: 12.08.2025

Expiry Date: 26.09.2025

Job Description:

About MoneyGram

We’re rebuilding one of the most trusted names in fintech—and doing it like a startup.
MoneyGram has been a global leader in cross-border payments for decades, and now we’re entering our most exciting chapter yet: a full-speed, full-scale re-founding led by Anthony Soohoo, with the backing of private equity firm Madison Dearborn Partners.
With a globally recognized brand, deep infrastructure across 200+ countries, and millions of loyal customers, the foundation is strong—and the scale is unreal. We’re now reimagining just how much further we can take it.
We’re rebuilding our growth engine —faster, smarter, and more customer-obsessed than ever. Fewer layers. Sharper strategy. Disciplined execution. A bias for action. We’re looking for bold operators and builders ready to run at this opportunity, shape the future of a scaled business, and leave their mark.

About the role

As part of this transformation, we’re looking for a Director of Regional Activation Marketing to lead the charge in making our agent network and store locations a powerful driver of growth.
Reporting to the Chief Marketing Officer, this is a rare opportunity to step into a global leadership role with scale and speed. You’ll bring our marketing strategy to life on the ground—owning how MoneyGram shows up in key neighborhoods, retail locations, and high-traffic corridors around the world. From standout in-store experiences to hyper-local campaigns and community activations, you’ll design and execute marketing that drives agent productivity, store performance, and customer engagement where it matters most.
You’ll work closely with Sales, Partnerships, and regional teams to identify priority markets, maximize local impact, and scale what works.
If you’re a marketer who knows how to make things move at street level—and you’re ready to lead globally with energy, creativity, and clear results—we’d love to talk.

What You’ll Do

1. Own the global activation marketing strategy—from the agent onboarding experience, in-store campaigns to localized events, merchandising, and geo-targeted media.
2. Drive agent and store productivity by identifying key opportunities, designing local strategies, and ensuring consistent execution in our highest-potential locations.
3. Collaborate closely with Sales, Enterprise, and Regional leadership to prioritize high-impact areas and create joint marketing plans that drive measurable growth.
4. Design, experiment and scale repeatable playbooks—ensuring that our most successful activation strategies are operationalized across regions.
5. Manage a global budget for retail marketing, including local media, in-store materials, local sponsorships, and field enablement.
6. Define KPIs and performance frameworks for activations and agent CRM —owning dashboards, performance reporting, and accountability to drive outcomes.
7. Partner with Creative and Growth teams to develop localized, relevant and memorable campaign assets that perform in physical environments and community-focused initiatives.
8. Supercharge field marketing with digital channels to maximize impact through local influencers, community groups, and B2B CRM campaigns.
9. Build a high-performing global activation team, empowering regional marketers with the tools, frameworks, and support they need to win locally.
10. Stay deeply connected to local market dynamics—leveraging regional trends, competitor insights, and customer behavior to drive location-specific impact.

What We’re Looking For

1. 10–15+ years of experience in field marketing, retail activation, or local go-to-market strategy/ launch squads in a high-growth company.
2. Strong background in working cross-functionally with Sales, Enterprise, and Regional Ops teams.
3. Experience managing multi-region marketing budgets and executing campaigns at both the local and national level.
4. A systems thinker who knows how to turn successful pilot programs into repeatable, global processes.
5. Equally comfortable walking retail locations and presenting to the C-suite—this role spans the boardroom and the field.
6. A deep understanding of performance metrics for retail environments, including foot traffic, conversion, agent engagement, and LTV.
7. Excellent project management and communication skills across time zones and departments.
8. Based in the US or UK, with flexibility to travel to key markets.

The process

We believe in keeping the process clear, fast, and meaningful. Here’s what to expect.

1. Initial screening call
2. Subject matter interview
3. Technical task interview
4. Final vibe check