Director, Product – Performance Marketing

Skyscanner; London; On-site; GBP 90,000 - 130,000; Full time

Job summary

A leading company in travel technology is seeking a Director of Product focused on Performance Marketing. This strategic role involves shaping product strategies to enhance traffic growth through innovative marketing channels. Candidates should possess strong leadership skills and extensive experience in product management, particularly in driving organic traffic through effective marketing techniques.

Qualifications

• 10+ years of product management experience with proven traffic growth.
• Experience in e-commerce, marketplace, or content-driven businesses is a plus.
• Ability to lead cross-functional teams effectively.

Responsibilities

• Define and drive performance marketing product roadmap.
• Lead cross-functional collaboration to enhance product features.
• Analyze performance metrics to inform product decisions.

Skills

Leadership

Stakeholder Management

Data-Driven Decision Making

Team Collaboration

Education

Undergraduate degree in engineering, mathematics, finance, or MBA

Job description

Director, Product – Performance Marketing

Join to apply for the Director, Product – Performance Marketing role at Skyscanner

Director, Product – Performance Marketing

Join to apply for the Director, Product – Performance Marketing role at Skyscanner

What Are We Looking For

Are you looking for an exciting new opportunity to lead on Skyscanner’s product that will be instrumental in driving our growth to the next level?

What Are We Looking For

Are you looking for an exciting new opportunity to lead on Skyscanner’s product that will be instrumental in driving our growth to the next level?

We have an open role for a Director of Product focused on Performance Marketing within Audience (marketing) and will be responsible for diversifying Skyscanner’s approach to reaching travellers through SEO, SEM, Display, Metasearch, Affiliates marketing, and Martech channels.

The role will be responsible for strategy and team leadership for the SEO, SEM, Display, Metasearch, Affiliates marketing, and Martech strategies. They would possess the skills required to connect cross-functional teams to identify opportunities and empower their team to deliver at pace. The ideal candidate has more than 10 years of product management experience and the ability to drive growth in traffic through innovative, data-driven product strategies.

What Will This Role Be Responsible For Delivering On

• Performance Marketing Product Strategy: Define and drive the comprehensive performance marketing product roadmap that reflects short-term and long-term business objectives, ensuring alignment with overall business goals. Collaborate with product, engineering, and marketing teams to embed performance marketing best practices into the product lifecycle.
• Cross-functional Collaboration: Work closely with engineering, UX/UI, and content teams to create user-friendly product features and enhancements. Act as the performance marketing subject matter expert during product development discussions.
• Product Innovation: Identify opportunities for innovation in new product features, functionalities, and user experiences that enhance traffic acquisition. Advocate for performance marketing requirements in product design and feature development.
• Data-Driven Decision Making: Analyze performance metrics using tools like Google Ads, Google Analytics, Search Console, and SEO platforms such as Ahrefs and SEMrush. Use these insights to inform product decisions and prioritize initiatives.
• Growth Ownership: Take full ownership of Performance Marketing traffic growth, working on complex problems such as large-scale site migrations across geographies and user touchpoints
• Team Leadership: Build and mentor a high-performing product team leading the SEO, SEM, Display, Metasearch, Affiliates marketing, and Martech strategies. Foster a collaborative and innovative environment focused on continuous learning and improvement.
  
  

What Will You Learn

• How to apply your technical product knowledge in a larger and more complex problem space to develop and deliver strategies that have the potential to drive significant impact for our travellers.
• Grow your skills as a strategic leader within the business and develop your ability to drive impact at scale.
  
  

What Skills Do We Need

• 10+ years of experience product management, with a proven track record of driving significant organic traffic growth.
• Experience leading cross-functional teams and aligning strategies with product roadmaps.
• Strong leadership skills with experience managing and mentoring high-performing teams.
• Experience working in e-commerce, marketplace, or large-scale content-driven businesses is a plus.
• Exceptional stakeholder and project management skills, with a proven track record of managing multiple stakeholder groups and delivering products at scale, influencing cross-functionally at a senior level in an effective way.
• Experience making hard, data-driven decisions (including creating and running experiments and A/B tests, User Testing, Analytics, Market Research, Competitor Analysis, Defining Metrics and KPIs).
  
  

Preferred Skills

• An undergraduate degree in engineering, mathematics, finance, or MBA.
• Experience in international SEO and multi-language site optimization.
• Basic understanding of HTML, CSS, JavaScript, and web development principles as they relate to SEO.
• Strong project management skills, with experience in agile product management and the ability to prioritize and manage multiple projects.
  
  

Where can this role be based

This role can be based in Edinburgh, Glasgow, or London (providing the applicant is already in London).

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Information Technology and Product Management

• Industries

  Software Development, IT Services and IT Consulting, and Technology, Information and Internet

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