Director, Product Marketing & GTM Strategy

Miratech; Greater London; On-site; GBP 90,000 - 140,000; Full time

Benefits offered by this job

Health insurance

Language courses

Relocation program

Job summary

Miratech in the United Kingdom is seeking a Director of Product Marketing to shape the commercial success of its services and solutions. You will architect solution structures, develop go-to-market plans, and craft differentiated value propositions that translate complex IT offerings into business outcomes.

This role partners with sales, product, delivery, and alliances to enable revenue growth, build enablement tools, and drive measurable pipeline impact in a lean, high-accountability

Qualifications

• 10+ years of experience in Product Marketing within technology-driven sectors such as IT services, SaaS, cloud, CX, AI, or digital transformation.
• Proven experience developing product positioning, value propositions, messaging frameworks, and go-to-market strategies for complex B2B technology offerings.
• Strong ability to translate technical capabilities into clear commercial narratives, sales materials, and market-facing propositions.
• Solid background in market and competitive intelligence, with the ability to identify differentiation opportunities and support strategic decision-making.
• Experience partnering with Sales, Delivery, Product, Alliances, and Executive teams to enable revenue growth and successful market execution.
• Strong analytical capability, including experience using commercial, pipeline, and performance data to evaluate marketing impact and improve GTM effectiveness.
• Excellent English communication skills, with the ability to create executive-level content, influence stakeholders, and present complex ideas clearly.
• Graduate degree in Marketing, Business, or a related field.

Responsibilities

• Architect clear solution structures, including portfolio, bundles, and use cases.
• Develop standardized naming, packaging, and pricing logic for offerings.
• Own end-to-end go-to-market plans for new and existing solutions.
• Define target segments, personas, and use cases to clarify positioning.
• Create differentiated value propositions and translate technical services into business outcomes.
• Build sales enablement tools such as decks, battlecards, and case studies, and train sales teams on offerings and messaging.
• Perform other duties as may be required consistent with the purpose of this role.

Skills

Product marketing experience

Go-to-market strategy

Sales enablement

Market intelligence

Cross-functional collaboration

Executive communication

Education

Graduate degree in Marketing or Business

Job description

Miratech in the United Kingdom is seeking a Director of Product Marketing to shape the commercial success of its services and solutions. You will architect solution structures, develop go-to-market plans, and craft differentiated value propositions that translate complex IT offerings into business outcomes.

This role partners with sales, product, delivery, and alliances to enable revenue growth, build enablement tools, and drive measurable pipeline impact in a lean, high-accountability