US Product Marketing Lead — GTM & Growth Strategy

Merkle Science; Greater London; Hybrid; GBP 50,000 - 120,000; Full time

Job summary

Merkle Science seeks a marketing leader to drive US market expansion from London. You will work with sales to articulate the value proposition and differentiate Merkle Science in a competitive blockchain and fintech landscape.

Responsibilities include building messaging, creating sales tools and content, and collaborating with product and engineering to align the roadmap with go-to-market plans. You will lead a small team of designers and marketers and help shape growth.

Qualifications

• Marketing and product experience in a fast-moving environment.
• Experience building dashboards and reporting tools.
• Ability to lead analyses and derive strategic insights.
• Excellent communication and stakeholder management.

Responsibilities

• Establish Merkle Science as a thought leader in the US market and help the sales team meet revenue targets.
• Identify core value proposition and differentiators; craft scalable messaging.
• Lead US market expansion with product messaging and go-to-market strategy.
• Create sales tools and content such as case studies, videos, website copy and blog posts.
• Collaborate with product and engineering to align roadmap and GTM.
• Manage a team of designers and marketers.

Skills

English fluency

Marketing experience

Product experience

Startup experience

Blockchain/fintech knowledge

Analytical skills

Dashboards & reporting

Cross-functional leadership

Storytelling

Project management

Stakeholder management

Communication skills

Job description

Merkle Science seeks a marketing leader to drive US market expansion from London. You will work with sales to articulate the value proposition and differentiate Merkle Science in a competitive blockchain and fintech landscape.

Responsibilities include building messaging, creating sales tools and content, and collaborating with product and engineering to align the roadmap with go-to-market plans. You will lead a small team of designers and marketers and help shape growth.