Director, Product Marketing

Elemica; United Kingdom; Híbrido; GBP 90.000 - 120.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Flexible work locations

Inclusive parental leave

Health & Pet Insurance Options

Paid Time Off

Retirement savings and bonus programs

Quarterly employee engagement events

Wellness initiatives

Employee Referral Program

Fun work environment

Descripción de la vacante

A digital supply chain company is seeking an experienced Director of Product Marketing to enhance partnerships with enterprise clients and drive product positioning. This role requires a strong background in B2B SaaS, particularly within supply chain technology. Candidates should have 8-12 years of experience in product marketing and manage launch programs effectively. This position offers flexible work locations and emphasizes a commitment to innovative marketing strategies that impact pipeline growth.

Formación

• 8–12 years in product marketing and GTM strategy in enterprise B2B SaaS.
• Experience in supply chain is mandatory.
• Background in high-growth or transformation-stage companies.
• Hands-on experience developing and using AI agents.

Responsabilidades

• Lead and execute launch programs for new products.
• Collaborate with Sales, Product, and Marketing to deliver effective programs.
• Own portfolio positioning and create high-impact content.
• Measure and refine impact across pipeline creation and win rates.

Conocimientos

Product marketing

GTM strategy

B2B SaaS

Supply chain knowledge

Customer insight gathering

AI content development

Descripción del empleo

Overview

Interested in a career that bridges the gap between Supply Chain and Technology? Elemica, an award-winning, digital supply chain company in the SaaS community, is seeking experienced Director of Product Marketing to grow our business and strengthen our partnerships with existing top enterprise clients. This is an opportunity to join a growing company of talented and committed individuals, unified in the common goal of exceeding our client’s expectations.

Our Values At Elemica, We Believe That Embodying Our Values Is Essential For All Team Members. These Qualities Show Up In Our Interactions With Each Other, Our Clients, And Our Collective Community

• Curiosity – we delight in the discovery of new challenges and feel compelled to solve them
• Integrity – We are relatable and trustworthy; steadfast in our commitment to our colleagues, clients, and partners
• Accountability – We show up and deliver measurable, meaningful business value. Consistently.
• Passion – We have a shared enthusiasm for transforming our clients’ supply chain

What’s In It For You?

• Flexible work locations
• Inclusive parental leave policy that supports all parents and careers
• Health & Voluntary/Pet Insurance Options
• Paid Time Off & Holidays
• Retirement savings and bonus programs
• Quarterly employee engagement events
• Wellness & Mental Health Initiatives
• Generous Employee Referral Program
• Fun work environment

Responsibilities & Objectives

Reporting to the Vice President of Marketing, Elemica’s Director of Product Marketing will own positioning, competitive differentiation, messaging, and enablement for a connected set of network-enabled solutions spanning order management, logistics execution, supplier collaboration, and visibility.

What You’ll Do

• Lead and execute launch programs, build content and tools that accelerate revenue, and use the Voice of the Customer to continually sharpen our story
• Collaborate with Sales, Product, Marketing, and Partners to deliver the programs and proof that move deals forward across every GTM route
• Own portfolio positioning and value proposition - define differentiated messaging for assigned solutions and personas, ensuring clarity across Sales, Marketing, and Partner channels
• Plan and execute launches - lead cross-functional GTM launch programs from messaging and asset creation to enablement and measurement
• Create high-impact content - develop messaging frameworks, presentations, collateral, and proof assets that make the differentiated value story clear, repeatable, and revenue-driven
• Translate product innovation into market value - partner with Product Management to turn roadmap updates into customer-facing value stories
• Lead competitive and market intelligence - maintain battlecards, win/loss insights, and market proof to guide GTM priorities
• Use the Voice of the Customer - drive a structured VOC approach to gather, synthesize, and apply customer insights that strengthen messaging and enablement
• Enable Sales and Partners - deliver playbooks, training, and co-marketing assets that increase confidence and consistency in every selling motion
• Collaborate on strategy - partner with Marketing, Product, and Sales leadership to shape GTM strategy, campaign alignment, and platform-level messaging frameworks
• Measure and refine - track impact across pipeline creation, win rates, and content adoption; adjust messaging and programs accordingly

What You'll Need

• 8–12 years in product marketing and GTM strategy in enterprise B2B SaaS - experience in supply chain is mandatory
• Deep familiarity with logistics and control tower, order-to-cash, or supplier collaboration technology, ideally within a network-based or multi-enterprise platform model
• Experience driving data-as-a-product GTM strategies
• Proven ability to develop differentiated messaging that drives measurable revenue impact and pipeline conversion
• Experience leading product launches, gathering customer insight, and translating it into clear market messaging
• Background in high-growth or transformation-stage companies, where clarity, speed, and alignment matter most
• Hands-on experience developing and using AI agents for research, persona development and content development scale

Success Measures

• Launch Performance: All launches delivered on time with complete GTM assets, messaging, and enablement; measurable contribution to pipeline within 90 days
• Messaging Impact: Clear, differentiated messaging adopted across Sales, Marketing, and Partner channels; evidence of message consistency in live opportunities and campaigns
• Enablement Adoption: 90%+ of Sales and Partner teams trained and using approved materials; active utilization tracked through CRM or enablement platforms
• Pipeline & Win Influence: 15–20% improvement in pipeline creation and win rates for assigned portfolio compared to prior period
• Partner Activation: At least two partner enablement or co-marketing programs launched per year, each tied to measurable partner-led opportunity creation
• Customer Voice Integration: Quarterly VOC insights captured and applied to refine at least two key narratives or launch campaigns annually
• Market Recognition: Competitive wins, analyst inclusion, or customer proof that demonstrate strengthened category position

Who We Are

Elemica is a leading provider of Digital Supply Chain Management solutions and the premier multi-enterprise collaboration network for global process manufacturing industries. Its portfolio of SaaS-based, network-powered digitization and visibility solutions automate critical information flows, enable multi-channel data strategies, and improve end-to-end supply chain performance. Elemica solutions connect many of the world’s largest manufacturers to their direct material suppliers, logistics service providers and end customers, helping them realize the promise of, and return on, their investments in supply chain digitization. Today, global leaders—including Arkema, BASF, Continental, Dow, Goodyear, Michelin, and Shell—use Elemica, driving over $1 trillion in commerce annually.

It is the responsibility of all Elemica employees to ensure the security, availability, processing integrity, confidentiality, and privacy of Elemica systems and data and the data of our customers. Using best practices in these areas, all Elemica employees will observe a ‘security first’ approach to their daily responsibilities. All employees are accountable for securing their work devices, work areas, and communications in the execution of their daily duties.