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Link Group is seeking a Director of Product & Marketing for a senior global leadership position. The successful candidate will define and drive product vision and marketing strategy to enhance revenue growth across technology-driven financial services. With a focus on innovation and leadership, this role will require 10+ years of experience in product management and delivering measurable value to clients while overseeing a high-performing team.
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Role overview:
The Director, Product & Marketing, is a senior global leadership role with responsibility for defining and driving the overall product vision, strategy and execution across the organisation, in addition to designing and executing a marketing strategy that will leverage our competitive advantage to drive revenue growth. The role has a strong focus on product and innovation with knowledge of marketing products within financial services a bonus.
The Director will have oversight of the development and management of a portfolio of technology-driven financial services products, ensuring alignment with business objectives and fostering innovation to meet client and market needs. They will need strong leadership to enable them to engage with cross-functional teams based in the UK, India and Australia, enhancing market competitiveness and using their experience in building new products and business from first principles, at scale.
The Director, Product & Marketing will be based from one of our stunning central locations in either Leeds or London, with a requirement at times to travel globally.
Your key deliverables will be:
• Developing and communicating a compelling product and marketing vision and strategy which aligns with the company’s goals
• Identifying market opportunities and trends to guide product innovation and differentiation
• Taking a holistic approach to product development, ensuring operational support processes are in place, documentation available, marketing collateral and FAQ’s are developed and sales assets and training tools provided
• Identifying and prioritising international markets for expansion and developing localisation requirements to ensure geographic fit
• Acting as the primary advocate for the product vision internally and externally, building and maintaining a product roadmap that prioritises initiatives based on customer needs, market demand and business objectives
• Developing a comprehensive marketing strategy with a focus on brand awareness and market share whilst defining and managing our brand position, message and value proposition to differentiate our produces and services in the market
• Building strong relationships with key clients, partners and industry stakeholders to ensure product-market fit and customer satisfaction
• Identifying go to market strategies to identify rapid distribution paths to both existing and new customers
• Defining and managing product budgets to ensure financial objectives are met, managing the Product & Brand P&L end to end
• Presenting product updates, strategies and performance metrics to the Executive team and Board of Directors
• Ensuring products deliver measurable value to customers and meet revenue and profitability targets, developing pricing strategies to maximise revenue and competitiveness
• Collaborating with the Technology team to ensure scalable, secure and user-friendly product design
• Overseeing digital marketing efforts, including website management and content marketing to enhance lead generation and brand visibility, in addition to working closely with the sales teams to develop marketing materials, case studies and pitch decks that support client acquisition
• Leading, mentoring, developing and growing a high-performing, global Product Management and Marketing team, fostering a culture of collaboration, accountability and continuous learning
• Partnering with other departmental heads to ensure cross-functional alignment and effective resource allocation
• Staying ahead of compliance trends and regulatory changes that have an impact on the product or business model, overseeing compliance with industry regulations and internal governance standards
• Ensuring product design processes and products comply with internal risk guidelines
The above list of key accountabilities is not an exhaustive list and may change from time-to-time based on business needs.
What you need:
As with any role, we want to find the right person and we want to make sure you know it’s the right role for you too. You will need:
• Experience in financial services with an understanding of the capital markets environment, with 10+ years of product management experience and at least 5 years in a leadership role
• Demonstrated success in managing a portfolio of B2B or B2C technology products - you will need to have actually built software products from scratch previously in a matrixed organisation
• Strong financial management experience controlling a large capex budget and managing a P&L for products
• Experience taking products to market and successfully marketing them
• Demonstrable experience of leading and working with global teams and development teams, working across departments, building consensus and taking everyone with you on the journey
• A strong track record of driving innovation, revenue growth and operational excellence
• The drive, desire, passion and resilience to lead a team in a complex environment
• Strong analytical skills with a creative approach to problem-solving enabling you to make data-driven decisions
• Exceptional verbal and written communication skills with the ability to inspire confidence, influence and motivate others whilst articulating product vision and strategy to diverse audiences
Benefits include:
• 26 days annual leave, a wellbeing day, a volunteer day, bank holidays and the opportunity to buy up to 5 days’ extra each year
• Company Pension Scheme
• Structured Bonus Scheme
• Medical Insurance
• Life Insurance