Director Product - Figurines (Tonies) (all genders)

tonies - Boxine GmbH; London; On-site; GBP 80,000 - 120,000; Full time

Job summary

A leading children's audio platform in London is seeking a Director Product for Figurines. In this pivotal role, you will expand and evolve the figurine portfolio, leading a high-performing product team to innovate and deliver quality products. A successful candidate will have at least 8 years of product experience, with a focus on collaboration and customer engagement.

Benefits

30 days paid annual leave

Remote work subsidy

Continuing education opportunities

Discounts on products

Qualifications

• 8-10 years of product experience, with 3-5 in a leadership role.
• Proven track record in launching and scaling products.
• Experience in product development from ideation to market launch.

Responsibilities

• Develop and execute the vision and strategy for the figurines product category.
• Manage the portfolio of figurines and drive commercial targets.
• Lead the end-to-end product development lifecycle.

Skills

Leadership

Communication

Analytical mindset

Market research

Customer-centric approach

Education

Bachelor’s degree in Product Management or related field

MBA or advanced degree

Job description

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Director Product - Figurines (Tonies) (all genders), London

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Client:

Location:

London, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Reference:

6f8449689241

Job Views:

21

Posted:

12.08.2025

Expiry Date:

26.09.2025

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Job Description:

About tonies:

tonies is the world’s largest interactive audio platform for children with around 9.3 million Tonieboxes and 119 million Tonies sold. The intuitive and award-winning audio system has changed the way young children play and learn independently with its child-safe,wireless,and screen-free in 2013 by two fathers in Germany, where every second child now owns a Toniebox, the company is replicating its successful business model and expanding internationally. tonies brings the joy and magic of interactive audio entertainment and audio education to children around the world, with products available in over 28 countrieson 4 continents and more to come. Tonieboxes have already been activated in over 100 countries.

About tonies:

tonies is the world’s largest interactive audio platform for children with around 9.3 million Tonieboxes and 119 million Tonies sold. The intuitive and award-winning audio system has changed the way young children play and learn independently with its child-safe,wireless,and screen-free in 2013 by two fathers in Germany, where every second child now owns a Toniebox, the company is replicating its successful business model and expanding internationally. tonies brings the joy and magic of interactive audio entertainment and audio education to children around the world, with products available in over 28 countrieson 4 continents and more to come. Tonieboxes have already been activated in over 100 countries.

tonies offers a range of more than 1,300 Tonies figurines to be placed on top of the Toniebox and around 4,400digital titles through mytonies (library and app)– ranging from tonies Originals productions to content from around 400 licensing partners worldwide, including Disney, Warner Bros., NBC Universal, Mattel, Marvel, Paramount, Hasbro, Universal, Sony Music and many an average playtime of ~270 minutes per week it is the perfect everyday companion for little has more than 560 employees, achieved a group revenue of €481 million in the last fiscal year 2024 (+33% YoY) and is listed on the Frankfurt Stock Exchange (tonies SE).

You as part of tonies:

As the Director Product for Figurines (Tonies), you will join our Product Leadership Team and take charge of expanding and evolving our figurine experience and portfolio. This is a pivotal role focused on delivering a diverse range of high-quality, engaging form factors such as figurines, plush, shapes, and many more that inspire kids and enrich their experiences with the Toniebox. You'll work at the forefront of innovation, driving new (figurine) formats and collaborating across teams to ensure timely and impactful launches.

Your tasks and responsibilities will include:

Develop and execute the vision and strategy for our figurines (Tonies) product category, aligned with the company’s overarching goals and product strategy.

Manage the portfolio and roadmap of figurines to drive commercial targets and customer engagement in close collaboration with Portfolio and Content Teams.

Lead the end-to-end product development lifecycle, including the creation and launch of innovative (figurine) formats as well as the expansion of existing formats.

Champion a customer-centric approach, gathering and analyzing market data, sales performance, and user feedback to inform decisions.

Build, mentor, and lead a high-performing product team, fostering a collaborative and innovative culture.

Work closely with senior leadership, consumer research, marketing, sales, and other stakeholders to align product initiatives with business goals.

Define and track key performance indicators (KPIs) to measure product and portfolio success, and drive continuous improvement.

What we are looking for:

**Candidates must be currently located in the UK (London), France (Paris), the US (Boston) or Germany (ideally Düsseldorf)*

Bachelor’s degree in Product Management, Business, Engineering, or a related field; MBA or advanced degree preferred.

Minimum of 8-10 years of experience in product or a related field, with at least 3-5 years in a leadership role, ideally in a high-growth and international environment.

Proven track record of successfully launching and scaling toys, prior experience with figurines, plush, and other collectable form factors preferred.

Strong understanding of the product development process, from ideation to market launch and EOL; prior experience in supply chain and design-to-value preferred.

Experience in portfolio and category management, with the ability to drive product diversification and growth.

Excellent leadership, communication, and interpersonal skills, with the ability to inspire and motivate teams.

Analytical mindset with the ability to leverage data to drive decision-making.

Passion for creating innovative products that enhance the lives of children and their families.

Excellent English skills required.

Willingness to travel regularly (approximately 1-2 times per month, primarily to Düsseldorf)

Why tonies?

Benefits vary by location; the details below apply to our Germany-based roles.

Global Teamwork:We collaborate across departmental and country borders on our vision to bring the Toniebox into every child's room in the world.

Come as you are:This applies not only to the dress code but also to everything else. Because only where you truly feel comfortable can you give your best.

Mobility:Choose the option that suits you best - a Deutschlandticket (public transport ticket) for unlimited mobility, a monthly contribution for an office parking space, a leasing bicycle, or a remote work subsidy.

Enhanced Security:Benefit from subsidies for company pension plans, occupational pension schemes, and occupational disability insurance.

Rest & Time Off:Enjoy 30 days of paid annual leave as well as three additional days off such as Rosenmontag, Christmas Eve, and New Year's Eve. After one year of employment, you can also use up to 10 "toniecation days" (unpaid leave days).

Continuous Learning:Benefit from our internal and external training opportunities as well as an individual learning budget to continuously expand your knowledge.

Language Learning & Relaxation:Improve your communication skills with the language learning app Babbel and find relaxation through our access to the meditation app Calm.

Discounts:Benefit from attractive discounts on our entire range of tonies products.

Good to know:

As part of our principles, we are committed to supporting inclusion and diversity at tonies. We actively celebrate our colleagues’ different abilities, ethnicities, faith and gender. Everyone is welcome and supported in their development at all stages in their journey with us.

We look forward to hearing from you!

Florina Varga
Senior Recruiting & Onboarding Partner