Director, Platform Product Marketing

Thinkproject; Reading; On-site; GBP 90,000 - 130,000; Full time

Job summary

Thinkproject is seeking a Director of Product Marketing to lead its global Product Marketing function, driving revenue growth, platform adoption and market differentiation across the built asset lifecycle.

The role requires establishing a scalable, AI-enabled operating model, faster launches, and stronger regional execution, with leadership of an international team and close collaboration with Product, Sales and Demand Gen.

Qualifications

• 8–12+ years in B2B product marketing, including senior leadership.
• Strong enterprise SaaS and construction/asset management experience preferred.
• Proven ability to lead international, multi-product GTMs.
• Excellent communication, storytelling, and stakeholder management.
• Based in the UK (London or Reading) with travel willingness.

Responsibilities

• Define global Product Marketing strategy and platform positioning across Thinkproject’s portfolio.
• Own value storytelling framework and ensure measurable business impact.
• Lead global GTM planning for releases, features, and cross‑module solutions.
• Own messaging foundations for Demand Gen campaigns and enablement.
• Shape flagship events and customer reference storytelling across regions.
• Regionalise positioning for markets and guide local language adaptations.
• Promote AI-driven differentiation and new ways of working in Product Marketing.
• Synthesize competitive intelligence and market trends for leadership guidance.
• Build and mentor an international Product Marketing team.

Skills

B2B product marketing

Enterprise SaaS

International GTMs

Messaging & positioning

AI in marketing

Cross-functional collaboration

Tools

AI tools

Job description

Thinkproject is seeking a Director of Product Marketing to lead its global Product Marketing function, driving revenue growth, platform adoption and market differentiation across the built asset lifecycle.

The role requires establishing a scalable, AI-enabled operating model, faster launches, and stronger regional execution, with leadership of an international team and close collaboration with Product, Sales and Demand Gen.