Director, Organic Growth - CRO focus

Warner Bros. Entertainment; City Of London; Hybrid; GBP 90,000 - 120,000; Full time

Job summary

A leading entertainment company is seeking a Director of Global Organic Growth to lead CRO and SEO strategies for Max.com. The role entails driving experimentation and performance improvements across markets, requiring over 10 years in digital growth roles. Strong analytical and leadership skills are essential. This position supports a hybrid working model.

Qualifications

• 10+ years in digital growth roles with expertise in CRO and SEO.
• Proven track record in driving growth through experimentation.
• Strong analytical skills with hands-on experience in testing tools.

Responsibilities

• Define and lead a CRO strategy across the Max.com user journey.
• Plan and execute A/B and multivariate tests with product and UX teams.
• Shape the organic performance roadmap aligned with acquisition goals.

Skills

Digital growth expertise

CRO strategy development

SEO understanding

Analytical skills

Leadership

Job description

Welcome to Warner Bros. Discovery… the stuff dreams are made of.

Overview

Welcome to Warner Bros. Discovery. This role is for a Director of Global Organic Growth responsible for CRO and SEO strategy for Max.com, with a strong focus on scaling experimentation and performance across all Max markets. You will sit at the intersection of marketing, product, analytics, and regional teams, driving data-led improvements to the user journey, with CRO as the primary lever to increase acquisition and retention.

You’ll shape the performance roadmap, enable regional teams with frameworks and best practices, and partner closely with product and experimentation teams to execute high-impact tests. This role requires strong leadership, a test-and-learn mindset, and the ability to influence cross-functional stakeholders.

Your Role Accountabilities

CRO & Experimentation (Primary Focus)

• Define and lead a CRO strategy across the Max.com user journey.
• Partner with product and UX teams to plan and execute high-impact A/B and multivariate tests.
• Enable regional teams with guidance and tools for test ideation and optimisation.
• Champion a test-and-learn culture across marketing, with a focus on iterative improvement.
• Translate test results into actionable insights and scale winning variants globally.
• Track performance against targets and ensure learnings are shared and applied consistently.

CRO & SEO Strategy (Secondary Focus)

• Lead the marketing strategy for SEO to support organic traffic growth across Max markets.
• Collaborate with technical SEO teams and regional marketers on on-site optimisation.
• Set performance benchmarks and monitor ongoing SEO effectiveness to support long-term visibility.

Organic Growth Leadership

• Shape and maintain the organic performance roadmap aligned with acquisition goals.
• Act as a key marketing stakeholder in cross-functional forums, representing CRO and SEO priorities.
• Ensure alignment across regional and global teams to support effective execution of initiatives.

Qualification & Experience

• 10+ years in digital growth roles, with deep expertise in CRO and strong understanding of SEO.
• Proven track record driving growth through experimentation and user journey optimisation.
• Strong analytical and performance measurement skills, with hands-on experience using testing tools.
• Experience partnering with product, engineering, and UX teams to deliver impactful change.
• Ability to lead and influence across complex organisations and multiple regional stakeholders.

Hybrid Working – This role is advertised as a Hybrid work model, combining remote and in-office work, following our current company policy and to be agreed with your Line Manager. Subject to applicable laws, WBD / your Line Manager reserves the right to change this working agreement where essential to business needs with reasonable notice.

How We Get Things Done

This section outlines our guiding principles, the core values by which we operate. You can find them on the official site. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. We are an equal opportunity employer and consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law. If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application or recruitment process, please visit our accessibility page for instructions to submit your request.