Director, Open Intelligence

GroupM; London; Hybrid; GBP 75,000 - 100,000; Full time

Job summary

A leading global media company in London is seeking a Director to lead data and analytics solutions for major clients. The role requires strong leadership, advanced understanding of data technologies, and ability to translate strategic goals into actionable projects. Ideal candidates will have experience in managing teams and projects in a fast-paced environment. Competitive benefits including hybrid work and professional development opportunities are offered.

Benefits

Competitive medical insurance

Group retirement plans

Paid time off

Employee mental health awareness days

Qualifications

• Minimum of eight years experience in analytics and data management.
• Experience managing a mid-to-large size team.
• Strong analytical and problem-solving skills.

Responsibilities

• Lead a team to develop and execute data analytics solutions.
• Oversee data organization and analytical projects.
• Manage client relationships and deliver data-driven insights.

Skills

Leadership in analytics

Data architecture management

AI methodologies application

Statistical analysis

SQL proficiency

Advanced Excel skills

Data visualization tools

Education

Bachelor's or advanced degree in relevant field

Tools

Power BI

Python

SQL

Job description

u00A0

About WPP Media u00A0 u00A0 u00A0 WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPPu2019s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com u00A0 About Choreograph: A Leading WPP Media Brand u00A0 u00A0 u00A0 Choreograph is WPPu2019s global data products and technology company. Weu2019re on a mission to transform marketing by building the fastest, most connected data platform that bridges marketing strategy to scaled activation. We work with agencies and clients to transform the value of data by bringing together technology, data and analytics capabilities. We deliver this through the Open Media Studio, an AI-enabled media and data platform for the next era of advertising. Weu2019re endlessly curious. Our team of thinkers, builders, creators and problem solvers are over 1,000 strong, across 20 markets around the world. u00A0 Role Summary and Impact u00A0 u00A0 u00A0 The Director leads a team to develop & deploy data and analytics solutions for a leading client across markets, the portfolio of brands. This individual should have a strong understanding of tools in the media measurement, media analytics, experimentation and research and will become familiar with internal modeling and technology products to partner with data strategy and deployment teams for implementing at scale. u00A0 u00A0 u00A0 The Directoru00A0is responsible for ensuring thought leadership and for guiding the direction and development of the department. The individual would be responsible for managing the delivery commitments for the client for data warehousing, manipulation and audience analytics and AI based solutions for audience insights and targeting u00A0 u00A0 WHAT YOU WILL DO u00A0 u00A0

• Primary responsibilities revolve aroundu00A0leading a team to develop and execute industry-leading data and audience analytics solutions:
• Establish an overall approach to data organization and analytical solutions inclusive of data architecture, managing taxonomies, warehousing tech and AI capabilities.
• Translate strategic goals into technical projects.
• Oversee the design, management, and application of Choreograph and third-party solutions for data assimilation, enrichment and analytics for delivering data sets and insights for strategic planning & activation.
• Advanced knowledge ofu00A0data governance practices including data QA, general media naming taxonomy, data & platform integration, etc.
• Robust knowledge of data management solutions in the markets.
• Strong math or statistics background, specifically strong grasp of descriptive and probabilistic theories, sampling.
• Strong understanding and experience in application of AI methodologies for data manipulation and insighting
• Understanding how different media platforms can target their audiences, what are their limitations and nuances
• Understanding media effectiveness landscape, its limitations and challenges
• Advanced excel or python skills to be able to work with huge data sets
• SQL, experience with GCP, Snowflake, infosum and other databases to extract the data and build data pipeline
• Experience with Power BI or other data visualization tools especially geo coded data is a big plus
• Bayesian statistics, propensity modelling also a big plus
• Write POVs on industry topicsu00A0and provide thought leadershipu00A0on data privacy laws, third-party measurement tools, and space, the consumer marketplace, vertical expertise, etc.
• Lead departmental projects and workflows including research & development, product roadmaps, interpersonal and coaching builds, etc.
• Advanced knowledge of full-funnel strategy, with a focus on eCommerce and in-store driving tactics; synergy between brand and demand media
• Support new business pitchesu00A0where need be
• Develop and maintain all client relationshipsu00A0inclusive of being the main connection between senior organizational analytics and digital leads as well as C-level management
• Team development and management skills.

u00A0 Skills and Experience u00A0 u00A0 At WPP Media, we believe in the power of our culture and our people. Itu2019s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Mediau2019s shared core values: u00A0 u00A0

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. u00A0

• Bachelors or advanced degree in Statistics, Economics, Business, Math, or Sciences is preferred
• Minimum ofu00A0eightu00A0yearsu2019 experienceu00A0preferred
• Experience managing au00A0mid-to-large sizeu00A0team
• Strong analytic andu00A0problem-solvingu00A0skills
• Experience in design and execution of data storage and analysis solutions
• Experience in building advanced AI solutions for audience analytics and insights
• Excellentu00A0written, oral, and presentation communication abilitiesu00A0a necessity
• Ability to foster collaborative relationships with other cross-functional team
• Ability to manage and prioritize competing projects and deliverables
• Experienceu00A0withu00A0mostu00A0of the following tools required:u00A0
• Platform Measurement Solutions: for Meta, Google, Tiktok, Snapchat, etc
• AI Infrastructure: Conversant with various AI models and providers
• Data Visualization:u00A0Datorama, Tableau, PowerBI
• Webu00A0Analytics:u00A0Adobe Analytics, Google Analytics
• Ad Servers:u00A0DoubleClick,u00A0Sizmek, Flashtalking
• Data Management Platform:u00A0Adobe Audience Manager, Krux
• Syndicated Measurement:u00A0comScore, Nielsen
• Attention Measurement Solutions: Adelaide, Lumen, IAS, DoubleVerify, etc
• Additional Third-Party Measurement Solutions:u00A0Location measurement partners (i.e.u00A0FourSquare,u00A0PlaceIQ,u00A0Cuebiq),u00A0Sales (Visa/Mastercard,u00A0Oracle, IRI/NCS)
• Familiarity with:u00A0SQL, SPSS, R, Python a plus

u00A0 u00A0 Life at WPP Media & Benefits u00A0 Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and weu2019re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.u00A0u00A0 u00A0 u00A0 WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. u00A0
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why weu2019ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. u00A0 u00A0 Please note this is a UK based role and requires individuals to have the right to work in this location u00A0 u00A0 u00A0 u00A0 u00A0 Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide. u00A0 While we appreciate all applications received, only those candidates selected for an interview will be contacted.u00A0 u00A0 #LI-Promoted u00A0 u00A0