Director of Social Paramount + EMEA

Paramount Group; Greater London; Hybrid; GBP 120,000 - 180,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

Paramount+ is seeking a Director of Social for the EMEA region. You will lead a high-performing team across UKI and broader EMEA, partnering with Media, Marketing, Creative and PR to turn campaigns into cultural moments.

Based in London with a hybrid office/home schedule, you will own the total social plan, drive data-led creativity, measure impact, and deliver buzz that drives commercial results.

Qualifications

• Extensive leadership experience in organic and paid social media.
• Proven success managing integrated social campaigns in entertainment or culture.
• Experience with YouTube, Reddit, Meta and TikTok at scale.
• Ability to build creative, integrated social campaigns delivering brand and commercial goals.
• Experience managing Creator and Influencer programmes.
• Strong analytical, data-driven decision making.

Responsibilities

• Own growth of Paramount+ social presence in UKI/EMEA across paid, organic, partner and influencer activity.
• Set strategic direction for the full social mix to drive buzz and recommendations of Paramount+ content.
• Lead a data-informed social strategy with learning agenda that delivers tangible results.
• Facilitate excellence in delivery of social output, with a culture of measurement and continuous improvement.
• Own the organic amplification layer and sign-off for all social output, ensuring impact and buzz.

Job description

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Paramount+ is looking for a Director of Social, EMEA. You'll lead a team in creating standalone content, partner with colleagues to build social into the heart of marketing campaigns and stay curious about understanding results.

Part of the Paramount+ EMEA Marketing team, You'll report to the VP Media and Social.

You'll lead a high performing team partnering with Media, Marketing, Creative and PR teams to turn our biggest campaigns into cultural moments, not just activity that runs, but activity that gets talked about. You'll lead the total social plan, using data led creativity to generate buzz that drives commercial results.

The EMEA marketing team sets the strategic direction for campaign delivery across the region, partnering with local, in-market teams to align on planning priorities and championing creative that is distinctly, authentically local in every market we operate in.

The London-based social team is responsible for the growth and output of our UK & Ireland channels, whilst also collaborating with teams across EMEA (currently focussed on Germany, Italy and France).

You'll build and own relationships with Global Content and Social teams, local Marketing and Press, agencies and platforms.

Due to the nature of our work and organisational setup, You'll need to be available for regular out of hours work and calls. You'll be based in our Camden office with a set blend of office/home days.

What you will be doing?

• Own the growth of Paramount+ social presence in UKI and across EMEA, including through paid, organic, partner, publisher and influencers
• Set strategic direction for our full social mix, leading how we deliver best-class, integrated campaigns and activity that drive buzz and recommendation of both Paramount+ and our content
• Lead a data-informed social strategy for UKI, working with partners and platforms to build a social playbook and learning agenda that delivers tangible results
• Facilitate excellence and rigour in delivery of social output, nurturing a measurement mindset and a culture of continuous improvement across the team
• Own a measurement process for total social, creating and embedding a framework that assesses impact of all activity, testing and prioritisation consistently across EMEA
• Define how social insights feed into creative campaign briefing and development
• Partner with Marketing and Creative teams to embed social thinking into title campaign development, creating work with outsized cultural relevance
• Work with global and local teams to align delivery with global priorities while championing local cultural nuance and creativity
• Make it easy to share best practice, learnings and efficiencies in how we deliver across EMEA markets
• Build strong relationships with partner agencies and platforms to stay at the forefront of new opportunities, tools and research
• Partner with marketing and press teams to maximise impact from events, premieres and talent access
• Own the organic amplification layer: social creative, influencer and platform partnerships that extend creative work beyond paid reach
• Provide final sign-off for all social output, and be accountable for the buzz and share-of-voice it generates, not just its delivery
• Build a curious and creative high-performing team

What are we looking for?

• Extensive experience in organic and paid social media at a leadership level.
• A strong track record in integrated social management within entertainment or a culturally engaged product, gained on either the brand or agency side.
• Evidence of owning strategic direction while also driving rigorous delivery across social, including YouTube, Reddit, Meta and TikTok
• Skilled at building creative integrated social campaigns at scale that deliver across both brand and commercial objectives
• Track record of turning marketing campaigns into culturally talked-about social moments, with demonstrable impact on buzz
• Experience managing Creator and Influencer programmes
• Curious and analytical with hands-on experience in choosing the right data and metrics from social platforms and research tools
• Confidence in directing and critiquing social creative, empowering creatives while delivering against objectives and brand requirements
• Strong people management skills, delegating with skill and developing high-performing teams in fast-paced, ambiguous environments
• Able to work autonomously, setting priorities and processes for the whole team
• Naturally collaborative, and able to influence a wide range of stakeholders

#LI-RE1

Paramount+, a direct-to-consumer digital subscription video on-demand and live streaming service from Paramount Global, combines live sports, breaking news, and a mountain of entertainment. The premium streaming service features an expansive library of original series, hit shows and popular movies across every genre from world-renowned brands and production studios, including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and the Smithsonian Channel. The service is also the streaming home to unmatched sports programming, including every CBS Sports event, from golf to football to basketball and more, plus exclusive streaming rights for major sports properties, including some of the world's biggest and most popular soccer leagues. Paramount+ also enables subscribers to stream local CBS stations live across the U.S. in addition to the ability to stream Paramount Streaming's other live channels: CBSN for 24/7 news, CBS Sports HQ for sports news and analysis, and ET Live for entertainment coverage.

Skydance is an equal opportunity employer (EOE)

We embrace the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit. In line with the laws of the country or region in which the role is based, this includes consideration without regard to race, color, ethnicity, national origin, citizenship status, religion or belief, sex, gender, gender identity or expression, sexual orientation, age, marital status, pregnancy, parenthood, physical or mental disability, genetic information, military or protected veteran status, union status or any other category protected by applicable law.

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