Director of Social Media

PowerOptions, Inc.; London; On-site; GBP 80,000 - 120,000; Full time

Job summary

A major media organization in London is seeking a Director of Social Media to create and implement a cohesive social media strategy. You will be responsible for guiding local teams, developing commercial-focused campaigns, and integrating social media across all platforms. The ideal candidate has extensive experience in social media and digital content, alongside a strong analytical and creative mindset. This role offers competitive benefits including flexible working and development opportunities.

Benefits

25 days holiday

Access to Bauer Academy for development

Enhanced parental leave policies

Flexible working options

Qualifications

• Experience working in media, publishing, or entertainment sectors.
• Ability to coach and empower decentralized teams.
• Strong understanding of audience growth strategies.

Responsibilities

• Define scalable group-wide social strategy.
• Collaborate with commercial teams on social-first campaigns.
• Align with Performance Marketing for integrated strategies.
• Translate analytics into actionable insights for local teams.

Skills

Senior social strategist

Extensive experience in social media

Deeper platform expertise across major social channels

Commercial awareness

Creative and analytical thinker

Job description

Responsibilities

Shape how our brands show up and stand out across platforms. Social media is where brand meets audience instantly, publicly, and at scale. Were looking for an experienced, audience-obsessed Director of Social Media to guide how Bauer Media shows up across platforms. This is a group-level leadership role, focused on strategy, enablement, and performance uplift across multiple markets and verticals from audio to content, competitions to commercial campaigns. You wont manage a central social team. Instead, youll act as a strategic partner and capability builder , working closely with local teams, and aligning social efforts with commercial, performance, CRM, content, and product goals. This is your chance to make social not just part of the mix, but a leading force in how we attract, engage, and convert audiences across the UK and Europe. What youll be responsible for:

Social Strategy & Market Enablement

• Define a scalable group-wide social strategy that aligns with brand, content, and business goals.
• Equip local markets with strategic frameworks , content planning tools, and executional playbooks.
• Run capability workshops and strategic sessions to elevate in-market performance and consistency.
  
  

Commercial Value & Proposition Development

• Collaborate with Commercial teams to shape social-first campaigns , branded content formats, and innovation pilots.
• Ensure social has a clear and measurable role in the customer journey , from reach to engagement to conversion.
• Feed audience insights and platform trends into campaign planning and creative development.
  
  

Cross-Functional Collaboration

• Align with Performance Marketing to integrate organic and paid strategies and amplify key commercial moments.
• Work with CRM & MarTech to embed social touchpoints into lifecycle strategies.
• Partner with Content, Product and Data teams to reflect audience intelligence and maximise channel impact.
  
  

Measurement & Optimisation

• Define performance frameworks across reach, engagement, referral, conversion, and brand uplift.
• Translate analytics into insightful, actionable advice for local teams.
• Build feedback loops that enable ongoing improvement and creative excellence .
  
  

What were looking for:

• A senior social strategist with extensive experience in social media, digital content, or audience growth, preferably within media, publishing, entertainment, or platform-led brands .
• Deep platform expertise across TikTok, Instagram, YouTube, X (Twitter), Facebook, LinkedIn, and an understanding of how content travels across them.
• Experience working with decentralised or regional teams coaching, guiding, and empowering them with the right tools and strategies.
• Strong commercial awareness and ability to partner with commercial and marketing teams on monetisable content formats.
• A creative and analytical thinker who knows how to blend brand storytelling with performance impact .
  
  

Why this role matters:

In a world of scrolls, swipes, and soundbites social is where our audiences live. This role ensures we dont just keep up, we lead. With a clear vision and strong enablement, youll elevate our social presence across platforms and across markets.

About Bauer Media Group

We are a media business focused on creating content that matters to millions of people across Europe. Our offering extends from print and online publishing to audio broadcasting and entertainment, alongside investments in other media related sectors. With more than 500 million copies sold each year, we are one of Europes largest Publishers. From womens and celebrities magazines to TV listings to food and special interest, we own some of the most popular publishing brands in Germany, UK, Poland and France both digital and print. But not only that. Reaching over 61 million listeners weekly, we operate over 150 radio and podcast brands in nine countries, spanning the UK, Ireland, Poland, Slovakia, Denmark, Sweden, Finland, Norway and Portugal. Family-owned in the 5th generation, Bauer Media focuses on the long-term, with a consumer-first mindset that guides us across our diverse portfolio. Our workforce of 12,000 shares a common purpose: to deliver content and services that enrich peoples everyday lives.

Whats In It For You

• Youll have 25 days holiday, bank holidays & 2 volunteer days to use.
• Your development matters, so access to our internal training provider Bauer Academy, is a huge win.
• We have enhanced Maternity/Adoption, Paternity and Shared Parental Leave Pay.
• Youll have the opportunity for flexible working.
• And much more! Find the full details of our benefits here
  
  

We are an international employer and equal opportunities are important to us. That's why we welcome everyone in their uniqueness, regardless of e.g. religion, gender, skin color, disability in our house. If you have any feedback regarding our UK recruitment process, please email we would love to hear from you. Date: 18 Jul 2025 Location: London, GB, NW1 2PL Req ID: 2932

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