Director of Sales, EMEA North

L-Acoustics; Greater London; Hybrid; GBP 110,000 - 170,000; Full time

Benefits offered by this job

Hybrid work model

Health benefits

Internal mobility

Career advancement

International team

Job summary

L‑Acoustics is seeking a Director of Sales, EMEA North based in Northern Europe to drive market expansion and strengthen leadership across the region. The role emphasizes partnerships, installation market growth, and strategic sales planning to sustain revenue growth.

The ideal candidate will bring deep AV integration expertise, a strategic mindset, and a proven track record in complex, international sales leadership. Hybrid work options and global collaboration are offered.

Qualifications

• Master’s degree in business management or equivalent.
• At least 15 years of sales and business development leadership experience.
• Deep expertise across AV integration partners in Northern Europe.
• Proven ability to develop and translate strategic plans into tangible outcomes.

Responsibilities

• Lead the regional sales growth strategy for EMEA North aligned with global objectives.
• Collaborate with the Rental market team to ensure strategic alignment and maximize regional impact.
• Analyze opportunities within the Installation market and design routes for growth.
• Develop field sales action plans to penetrate Installation projects and strengthen market share.
• Coach and lead the Regional Sales Team to hit targets and foster a high-performance culture.
• Build relationships with key partners and drive cross-functional collaboration.

Skills

Strategic leadership

People management

AV / pro audio knowledge

Global sales

B2B sales

Education

Master’s degree in business

Job description

L‑Acoustics is the world leader in premium professional sound systems for live events. From world‑class artists on tour, to major music festivals in every genre, to opening and closing ceremonies of planetary sporting events, we are the trusted choice of event professionals who require extreme reliability and fidelity show after show. Designed and manufactured in Europe, and available in 80 countries globally, L‑Acoustics employs over 1300 people worldwide, with 20% of team resources devoted to R&D and application. Our products are built to the highest professional and sustainable standards, which we, continue to define and elevate.

Title

Director of Sales, EMEA North

Reporting Line

Director of Sales, Emea North will report to the Global Director of Sales & Sales Operations

Location

Based in Nothern Europe

The Context

Over its 40 years of existence, L‑Acoustics has emerged as the market leader in the pro audio technology industry. With yearly growth rates in the double digits, the company has been undergoing a deep transformation to adapt to the requirements of a mushrooming and global business. In this context, the EMEA region has been, and remains, a major growth vector for L‑Acoustics underlining the strategic and operational importance of the EMEA region within the organization.

General Overview

L‑Acoustics is seeking a Director of Sales, EMEA North to accelerate our market expansion and reinforce our leadership across the region. This role will be instrumental in shaping and executing our commercial strategy, with a strong emphasis on capturing new business opportunities, deepening partnerships with key stakeholders, and driving sustainable revenue growth within the professional audio sector. A priority focus for this position will be to advance our footprint in installation markets, developing both existing accounts and new installation business through a structured, long‑term approach. The ideal candidate will bring a deep strategic understanding of the European AV integration landscape, a demonstrated track record in complex sales environments, and the ability to design and implement market‑specific strategic sales plans that support our broader regional and global objectives.

Responsibilities

More precisely the Director of Sales & BD, EMEA North will

• Lead the regional sales growth strategy aligned with global business objectives.
• Collaborate closely with the Sales Director overseeing the rental market in the EMEA North to ensure strategic alignment, strengthen cross segment consistency, and maximize regional commercial impact.
• Analyze market opportunities within the Installation market.
• Design optimal routes to achieve sustainable and profitable regional growth.
• Develop field sales action plans to drive Installation market penetration.
• Develop strategies to strengthen regional market share.
• Collaborate with the sales team to identify and accelerate opportunities across territories.

Expected Impacts

• Improved revenue predictability and strengthened long-term regional penetration.
• Year over year Installation market share growth.

Drive Sales Forecasting & Performance Management

• Define regional and vertical sales objectives for Sales Managers and regional BD teams.
• Lead, train, and coach the Regional Sales Team to achieve targets.
• Foster a high-performance, positive sales culture.
• Monitor performance, identify improvement levers, and drive operational efficiency.
• Provide hands‑on leadership to ensure sales goals are met.
• Organize and lead sales meetings with Regional Sales Managers.
• Implement and manage sales policies and procedures.
• Ensure accurate opportunity tracking in the CRM.
• Deliver monthly performance reports and forecasts to the business committee.

Expected Impacts

• Increased sales target attainment and improved team performance consistency.
• Higher quarterly forecast accuracy and reduced sales variance.

Build Analytical Tools & Decision-making Frameworks

• Partner with IT to process data and convert it into actionable insights.
• Collaborate with senior global sales leadership on structure, budget, vision, and department goals.

Expected Impacts

• Enhanced decision making quality and faster identification of growth levers.
• More reliable and data‑driven sales planning.

Grow Business Development Channels

• Work with Global Business Development leadership on defining regional BD targets and focus areas for the regional BD teams.
• Strengthen L‑Acoustics’ market positioning through new business development paths.
• Open new pipelines, adopt new selling methods, and explore new verticals within the Installation market.
• Identify, develop, and manage strategic alliances and partnerships.

Expected Impacts

• Expanded and diversified revenue streams.
• Reduced dependency on mature or saturated market segments.
• Increased contribution from new verticals and partnerships.

Build and Maintain Key Relationships

• Act as a senior ambassador for L‑Acoustics’ values, brand, and culture.
• Deepen industry knowledge by attending key events and conferences.
• Support Sales Managers in developing key and new partnerships.
• Ensure customer satisfaction and long‑term account success.

Expected Impacts

• Higher customer satisfaction and improved long‑term retention.
• Stronger strategic relationships driving repeat business and partnership opportunities.

Cross Functional Collaboration

• Work closely with Application, Product Marketing, and other teams to support business growth.
• Build strong internal relationships and foster peer collaboration.
• Partner with Product Marketing on product launches.
• Collaborate with Application teams on project execution and monitoring.

Expected Impacts

• Faster, higher quality execution of commercial initiatives and product launches.
• Improved project delivery and customer experience through better cross team coordination.

Experience, Skills & Educational Background

• Master’s degree in business management or equivalent.
• A minimum of 15 years of experience in Sales and Business Development leadership roles, ideally in an international matrix organization.
• Experience within a technology driven company, ideally in a BtoB environment.
• Deep expertise across integration partners in AV industry in Northern Europe
• Proven expertise in developing effective strategies in close collaboration with global functional leadership, showcasing a demonstrated capability to create strategic plans and translate them into tangible and impactful outcomes.
• Background in a company with premium market positioning is a plus.

Personality

• Decision maker, strategic thinker with a hands‑on modus operandi.
• Doer mentality, impactful.
• Growth focus, superior drive.
• Creative, capacity to innovate and challenge existing status quo.
• Strong people leader with demonstrated ability to build & develop teams and influence in a complex matrix organization.

What We Offer

At L‑Acoustics, newcomers are welcomed into a dynamic and inclusive environment that blends technological excellence with human‑centered values. New team members benefit from the following:

• Hybrid work model with up to 2 remote workdays per week
• Comprehensive health benefits to support you and your family.
• Opportunities for internal mobility and career advancement
• A collaborative, international work environment driven by innovation.
• Employee events and initiatives that foster community and creativity.
• A strong focus/emphasis on work-life balance
• L‑Acoustics supports personal/professional development, diversity, and community engagement—ensuring that every newcomer feels empowered to grow, contribute, and thrive from day one.