Director of Sales, EMEA (GelatoConnect)

Gelato; Greater London; On-site; GBP 80,000 - 120,000; Full time

Job summary

A leading company is seeking a Director of Sales, EMEA for GelatoConnect. This strategic role involves leading a sales team, driving revenue growth, and developing sales processes in a dynamic B2B SaaS environment. The ideal candidate will have extensive experience in sales leadership and a passion for transforming traditional industries through technology.

Qualifications

• 10+ years in B2B sales, 5+ years in leadership.
• Experience in high-growth environments.
• Proven success in managing sales teams.

Responsibilities

• Lead the European sales organization for GelatoConnect.
• Establish structured sales processes and methodologies.
• Collaborate with cross-functional teams for pipeline generation.

Skills

Sales Leadership

B2B SaaS Sales

Communication

Coaching

Strategic Thinking

Tools

CRM Systems

Forecasting Tools

Job description

Barcelona, London, Madrid, Amsterdam, Berlin, Stockholm, Oslo

About Gelato

Gelato has created the world’s largest global network for on-demand production of custom products – from t-shirts and mugs to books and wall art. We empower a new generation of ecommerce entrepreneurs to share their creativity worldwide while embracing local, sustainable production. By producing locally and perfectly matching supply with demand, we eliminate waste and reduce carbon emissions.

At Gelato, we don’t own production facilities – we build the software that connects them. With over 140 production partners in 32 countries, our network can deliver custom products to five billion people in just 72 hours. It’s smarter, faster, and greener.

With GelatoConnect, our SaaS platform, we’re driving innovation in print production. GelatoConnect simplifies operations for print producers by automating procurement, workflows, and logistics into one seamless system. By boosting efficiency and cutting costs, it helps businesses scale to meet market demands. With GelatoConnect, we’re reshaping the print industry to be more efficient, sustainable, and profitable.

What You Will Be Doing

As Director of Sales, EMEA for GelatoConnect, you will lead our European sales organization through its next phase of growth. You’ll be responsible for creating a high-performance sales culture while scaling a geographically distributed team across the region. This is a strategic and hands-on role, requiring someone who thrives in both execution and system-building.

You’ll own revenue generation across EMEA, establish sales discipline and operational rigor, and play a critical role in expanding our customer base, helping traditional commercial printers transform their operations through technology.

Key Responsibilities

• Sales Leadership & CoachingManage, mentor, and expand a growing team of five sales professionals across Europe, with plans for future expansion. Provide strategic and tactical guidance to drive high-performance behaviors and scalable success.
• Sales Execution & DisciplineEstablish a structured sales cadence, run weekly forecasting and pipeline reviews, and coach team members on value-based selling and deal progression strategies.
• Sales Strategy DevelopmentDesign and implement repeatable sales processes and methodologies tailored for the GelatoConnect platform. Build sales playbooks that guide enterprise selling and align with our go-to-market strategy.
• Customer & Market DevelopmentIdentify and advance opportunities through the sales funnel, from initial lead qualification to closing. Lead the charge in selling to commercial printers and other key verticals.
• Cross-Functional CollaborationWork closely with Solutions, Enablement, Revenue Operations, and Marketing teams to develop effective tools, campaigns, and systems to support pipeline generation, qualification, and conversion.
• Event & Campaign SupportPartner with Marketing and Product teams to design campaigns and represent Gelato at major industry events across Europe.
• Performance Management & ReportingOwn EMEA sales reporting for Monthly Operations Reviews. Monitor KPIs, ensure data accuracy in CRM systems, and drive accountability to targets.
• Partner Engagement: Support partner-driven initiatives and collaborate with partners to expand pipeline generation.

Who You Are

You are a results-oriented sales leader who combines strong execution with strategic thinking. You know how to build systems, scale teams, and coach individuals to succeed in complex sales cycles. You’ve worked in fast-paced environments and know how to balance structure with entrepreneurial agility.

You thrive in B2B SaaS sales, especially when disrupting traditional industries with technology. You're excited about building a team, culture, and sales motion from the ground up, and motivated by GelatoConnect’s mission to transform print production through software.

Our Requirements Include:

• 10+ years of experience in a B2B sales role, including hands on account management with at least 5 years of leadership experience.
• Proven success in hiring, leading, and developing sales teams in high-growth environments
• Strong command of enterprise sales execution, including solution and value-based selling techniques
• Strong ability to define, document, and implement scalable sales processes and playbooks.
• Proven experience driving sales rigor and operational discipline across dispersed teams.
• Ability to coach sales professionals on uncovering customer pain points and creating compelling business cases.
• Experience working with CRM systems and forecasting tools.
• Exceptional interpersonal and communication skills, with a talent for building trust across teams and stakeholders.
• A startup mentality: comfortable with ambiguity, resourceful, and driven to build and iterate quickly.
• Bonus: Experience in or familiarity with print technology, production solutions, or similar industries is a plus.

What it’s like to work at Gelato

We are a customer-obsessed team with the ambition to change the world by connecting technology to the printing industry and making it much more sustainable. Everyone who joins our team must feel genuinely intrigued and motivated by our mission. We expect a lot. We are a driven team with big goals, so we seek individuals who are genuinely passionate about their work and possess an entrepreneurial spirit. Our culture is unique and we live by our values, so it's worth learning more about our culture and how we work before presenting your application.

At Gelato, we pride ourselves on our global presence with 14 offices worldwide, fostering a dynamic and diverse work environment. Rooted in a culture that values collaboration, creativity, and camaraderie, we actively cultivate a company culture that thrives on shared experiences. We encourage team members to embrace this culture by working from our inspiring office spaces at least three days a week, allowing for meaningful connections and collective growth.

Lastly, we ask that you please upload your CV inEnglish, regardless of which country you are applying from.

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