Director of Sales

Cardiff Holland House and Spa; Newport; On-site; GBP 60,000 - 80,000; Full time

Job summary

A luxury hotel in Cardiff is seeking a Director of Sales to lead the commercial strategy. The ideal candidate will have proven senior-level sales experience, a track record of exceeding revenue targets, and excellent leadership skills. This role involves driving sales strategies, mentoring a team, and expanding the client base in a vibrant luxury environment.

Benefits

Competitive salary

Annual Performance Bonus

Career progression opportunities

Inclusive company culture

Qualifications

• Proven senior-level sales experience in a luxury hotel environment.
• A track record of smashing revenue targets.
• Outstanding communication, negotiation, and interpersonal skills.

Responsibilities

• Drive and deliver robust sales strategies to achieve revenue targets.
• Lead and mentor a results-driven sales team.
• Expand client base by engaging with corporates and luxury travel agents.
• Collaborate with Revenue, Marketing, and Operations to optimize performance.
• Negotiate and close high-value contracts.

Skills

Senior-level sales experience

Revenue target achievement

Client relationship building

Communication skills

Negotiation skills

CRM proficiency

Education

Degree in Hospitality, Business, or Marketing

Job description

Hiring a dynamic commercial leader with a passion for luxury hospitality!!

As we continue to grow our presence across the UK and beyond, we’re seeking an exceptional Director of Sales to lead the commercial strategy at Holland House Hotel & Spa – part of the Sunday Hotels collection. Set in the heart of vibrant Cardiff, this 165-room, 4-star hotel is one of the city’s most iconic luxury destinations, renowned for its award-winning spa, 15-metre heated swimming pool, modern fitness center, and extensive conferencing and banqueting spaces. With capacity for up to 700 guests, it’s a favorite for corporate events, weddings, and high-profile gatherings.

Sunday Hotels is part of the globally recognized OYO Hotels & Homes group—a brand backed by visionary investors including SoftBank, Airbnb, and Microsoft.

Your Role

As our Director of Sales, you’ll be at the helm of strategy and execution across corporate, leisure, MICE, and group segments—crafting partnerships that go beyond bookings and building a high-performing team that thrives on success.

Key Responsibilities

• Drive and deliver robust sales strategies to achieve and exceed revenue targets
• Lead, inspire, and mentor a results-driven sales team across all segments
• Expand our client base—engaging with corporates, event organisers, luxury travel agents, and more
• Collaborate with Revenue, Marketing, and Operations to align strategies and optimise performance
• Negotiate and close high-value contracts, ensuring profitability and brand alignment
• Represent the hotel at trade events, expos, and key networking functions
• Monitor market trends and competitor activity to stay ahead of the curve
• Report key insights, forecasts, and KPIs to senior stakeholders

What Sets You Apart

• Proven senior-level sales experience in a luxury hotel environment
• A track record of smashing revenue targets and building strong client relationships
• Strategic thinker with commercial acumen and adaptability
• Outstanding communication, negotiation, and interpersonal skills
• Deep understanding of MICE, group, and leisure markets
• Proficiency in CRM and sales performance tools
• A degree in Hospitality, Business, Marketing, or similar is preferred
• Full UK Driving Licence

Our Commitment to You

• Competitive salary with Annual Performance Bonus
• Clear path for career progression within a global hotel brand
• A collaborative, inclusive culture built on respect, integrity, and excellence
• Opportunity to be part of a transformative brand in luxury hospitality