Director of Sales

...At Sloane

Greater London

On-site

GBP 70,000 - 110,000

Full time

11 days ago

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Benefits offered by this job

Service charge £9,000-£10,000 p.a.

Discretionary bonus up to 20%

Enhanced pension scheme

Enhanced annual leave

Complimentary meals on duty

Private Bupa Health Plan

CODE App benefits

Social calendar & events

Part of luxury hotel project in London

Job summary

We are seeking a passionate Director of Sales to lead and oversee the Sales department for a prestigious London luxury hotel. You will own and optimise the product range including rooms, dining experiences, and community initiatives, while guiding overall growth and revenue strategies.

The role requires a strong grasp of London markets across fashion, luxury, leisure and entertainment sectors. Reporting to the General Manager, you will collaborate with the leadership team to shape policy, drive

Qualifications

Leadership experience in luxury hospitality sales.
Proven track record in driving revenue and partnerships.
Strong communication and negotiation abilities.

Responsibilities

Direct and coordinate sales for rooms and private dining to meet targets.
Develop and execute a sales plan aligned with department goals.
Prepare and manage the sales budget within approved limits.
Monitor competitors and adapt pricing and promotions.
Build a database of key accounts and establish relationships.

Skills

Leadership

Sales leadership

Budgeting

Strategic partnerships

Communication

Job description

Position Title

Director of Sales

Reporting To

General Manager

Managing

S&M Department (Reservations Supervisor, Sales Manager and Sales and PR Executive)

Visa Sponsorship

Visa sponsorship may be available for eligible candidates who are currently residing in the UK, subject to meeting UK Skilled Worker visa and immigration requirements.

What will I get?

Competitive salary based on experience

Service charge (£9,000-£10,000 per annum, subject to business levels)

Discretionary bonus of up to 20%, based on achievement of agreed KPIs

Enhanced pension scheme*

Enhanced annual leave entitlement, increasing with length of service

Complimentary meals while on duty

Private Bupa Health Plan*

Access to the CODE App, offering exclusive hospitality benefits and discounts*

A vibrant social calendar and employee engagement programme, including team events and seasonal celebrations

The opportunity to be part of one of London's most distinctive luxury hospitality projects

What will I be doing as Director of Sales?

We are looking for a passionate, energetic and value-led Director of Sales to lead and oversee the Sales department. You will own and optimise the product (think hospitality, experiences and community) whilst being responsible for wider business strategy as the company fulfils its growth plans, revenue strategies and enters into new locations. You will need a firm grasp of the London market, particularly the fashion, luxury goods, leisure, and entertainment sectors.

Reporting directly into the General Manager and you will work closely with the leadership team, acting as Ambassador, to drive new and existing business.

You will be required to have excellent communication skills and build constructive and supportive relationships with your co-workers. Your support will help design, drive, and implement policies across the Rooms and Food and Beverage Divisions. These will be heavily influenced by the DNA of Hôtel Costes in Paris. Your input will be key to build and develop a culture of constant improvement, challenging the status-quo.

Directly manage sales for rooms and private dining functions, ensuring targets are consistently met or exceeded.

Drive sales and set clear, achievable sales goals. Develop and execute a sales plan that aligns with department objectives.

Prepare and administer the sales budget, executing programs within defined limits as outlined in the budget plan.

Maintain awareness of current and future competitors' product, pricing and marketing programs to be in a position to proactively respond to market conditions.

Sales Responsibility Function

Direct and coordinate the sales activities needed for the sales, private dining hire, groups, and reservations teams to maximise revenues.

Allocate sales resources and funds strategically to maximise hotel revenue, based on current market conditions and forecasts.

Develop a comprehensive sales strategy for rooms and private dining hire.

Run sales reports regularly and analyse data to identify trends, opportunities, and areas for improvement.

Build and maintain a database of strategic key accounts across all segments and regions, and establish relationships with them.

Prepare room proposals, quotations, group proposals, hotel buyout quotes, and accommodation and catering contracts as needed to support reservations teams.

Oversee partnerships with OTAs and collaborate closely to activate promotions, manage commission levels as needed, and increase visibility to maximise revenue.

Support the Digital Marketing Executive in overseeing the performance and strategy of the Digital Marketing Agency, including managing paid campaigns (such as Google Ads), website traffic and ensuring all initiatives are aligned with revenue generation goals.

Budget Control & Owner reporting

Prepare monthly and yearly sales budget, forecasts and sales plans in conjunction with the General Manager.

Provide monthly financial and performance updates on the owners' reports, including action plans.

Client Relations and Strategic Partnerships

Proactively seek out and establish strategic partnerships within luxury travel, luxury high-end brands, corporate, and entertainment segments to drive sales of rooms and food & beverage, enhancing hotel recognition and guest satisfaction.

Conduct hotel tours for clients and partners to showcase rooms, food & beverage outlets, amenities, and enhance relationship-building.

Create and manage a comprehensive annual plan for familiarisation trips and visits by travel industry partners, ensuring consistent engagement and relationship building.

Represent the hotel at roadshows, sales calls, and travel shows to promote the hotel's main USPs and highlighting the hotel’s competitive advantages, resulting in relationship and network building and bringing business leads.

Attend networking events to prospect new business opportunities and establish relationships with new clients and business partners.

Oversee the maintenance and update of photography assets to ensure they are current and compelling, contributing to enhanced website traffic and visual appeal.

New product launches

Communicate with clients, business partners, and the travel industry about new menu launches, in‑house brand activations, and special offers to drive traffic and revenue.

What are we looking for?

Minimum 3-5 years' experience in a similar leadership role within a luxury hotel environment

A proven passion for sales, marketing, and driving commercial performance

Strong leadership, communication, and relationship-building skills

French language skills are desirable but not essential

Full-time position, working 48 hours per week, with flexibility to meet the needs of the business

Willingness to travel within the UK and internationally as required

Who are we?

We are a 5-star luxury lifestyle boutique hotel located in the heart of Chelsea. Set in a 19th century building next to Sloane Square station and featuring a rooftop restaurant, an intimate cocktail bar, and thirty exceptionally designed bedrooms, the property has been elegantly restored to create unique experiences.

Within one of London’s most stylish interiors, the hotel combines the quintessentially British style of the Cadogan Estate with a unique French touch. Designed as an exceptional and inspiring destination, it highlights the distinguished and historic pedigree of the Sloane Square Conservation Area in a private and intimate setting.

Independently run, the hotel employs passionate, focused individuals with a determination to succeed. To assist us in hosting our wonderful clients, we are on the search for the ambassadors of this truly unique property. They will be given the opportunity to make their own mark while delivering an exceptional service of unparalleled quality.