Director of Media Automation

Omnicom Media Group UK (OMG); City of Westminster; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading media agency in Westminster is seeking a Director of Media Automation to enhance digital media processes through automation and AI technologies. You will collaborate with various teams, test new solutions, and ensure effective adoption of media operations. Applicants should have a background in media agencies and possess strong stakeholder management skills. The role supports flexible working with a hybrid model of in-office and remote work.

Benefits

Flexible working hours

Hybrid work model

Award-winning agency

Qualifications

• Basic understanding of technologies like GenAI and the Power Platform.
• Experience in media agencies, especially with digital channels.
• Strong relationship-building and stakeholder management skills.

Responsibilities

• Identify opportunities to improve efficiencies in outdated media processes.
• Scope and prioritize opportunities based on business impact.
• Work with vendors to develop new solutions using automation and AI.
• Test solutions during development phases to ensure they meet requirements.
• Communicate project timelines and requirements clearly to stakeholders.
• Create training materials and conduct demos to embed new solutions.
• Monitor adoption of solutions and propose improvements.

Skills

Basic understanding of technologies like GenAI

Experience in media agencies

Strong relationship-building skills

Tools

Power Platform

Job description

A significant amount of time in our media agencies, particularly within digital teams, is spent on duplicate data entry and outdated processes that are time-consuming, inefficient, and prone to errors. These issues hinder our ability to respond to client requests promptly and accurately.

As technology evolves, including the introduction of GenAI in our business, multiple workstreams and stakeholders within OMG are actively exploring solutions to these challenges. The Director of Media Automation will support OMG UK in accelerating these efforts through short-term solutions, such as bespoke GPTs tested locally as POCs and rebuilt in Omni Assist, as well as longer-term enterprise solutions like developing the US Media Ops Hub for the UK market or creating standardized reporting dashboards.

This role is not responsible for technical builds but will partner with various development teams (including Annalect, Business Automation, and Luna) and collaborate with media teams within the agency to understand challenges and design effective solutions. The role also involves supporting the adoption of existing media operations solutions and ensuring their proper use within the agencies.

The position reports to the Partner of Business Operations and works closely with the Executive Director of Business Operations. It involves shared line management of a Manager, an Executive, and a Project Manager, with additional support from a Business Analyst. This is a 9-month fixed-term role aimed at accelerating progress in automation and taking on responsibilities of the Director of Media Operations during their maternity leave.

Key Responsibilities

1. Identify automation and AI opportunities to improve efficiencies in outdated digital media processes by partnering with UK agency teams and leveraging knowledge of existing workflows.
2. Scope and prioritize opportunities based on business impact and implementation effort, collaborating with stakeholders.
3. Work with third-party vendors (e.g., Mediaocean, Adobe Workfront) and internal teams (e.g., Annalect, Luna, Business Automation) to develop new solutions using automation and AI technologies.
4. Test solutions during development phases to ensure they meet requirements and work effectively for media agency teams.
5. Communicate project timelines and requirements clearly to stakeholders, including hosting monthly Media Operations meetings to update on ongoing projects.
6. Create training materials, conduct demos, and manage launch communications to embed new solutions into agency workflows, tailoring approaches as needed.
7. Monitor adoption of solutions using our Operational Foundations framework, gather feedback, and propose improvements to enhance usage.

Qualifications and Skills

• Basic understanding of technologies like GenAI and the Power Platform, with a passion for learning more.
• Experience in media agencies, especially with digital channels, and familiarity with legacy processes including digital activation and reporting.
• Strong relationship-building and stakeholder management skills.

Omnicom Media Group UK (OMG UK) is the media division of Omnicom Group Inc., headquartered in London with offices in Manchester and Newcastle. OMG UK supports four UK agencies—OMD UK, MG OMD, PHD UK, and Hearts & Science—and offers access to Centres of Excellence in Digital Marketing, Creative Solutions, Investment, and Futures.

Our agencies have received numerous awards, including Agency and Network of the Year accolades, at events like the Global Festival of Media, Cannes Lions, The Drum Awards, and IPA Effectiveness Awards.

We support flexible working with a hybrid model (three days in-office, two remote), and offer flexible hours to help team members balance work and personal life. Our standard hours are 9:30-17:30, with flexibility around core hours of 10:30-16:30.