Director of Marketing & Business Development - Maternity Cover (12-month FTC)

Carpmaels & Ransford; London; Hybrid; GBP 40,000 - 60,000; Full time

Job description

Director of Marketing & Business Development Maternity Cover

Temporary, Full Time Fixed Term Contract 12 months

Location: On-site (London)/Hybrid Working

We are a leading European intellectual property firm, advising some of the world’s most innovative and successful companies. Together, we help to improve lives by supporting innovation.

We hire talented and passionate people who think creatively and enjoy a challenge. Working collaboratively, we share our knowledge and experience across teams, actively learning from each other in a friendly and sociable environment.

We are passionate about creating a diverse and inclusive workplace. Diversity of thought is vital to our business; it’s how we approach challenges differently and offer our clients creative and original solutions. Through our work with organisations such as IP Inclusive, Stonewall and Business in the Community via the Race at Work Charter, we are putting the right steps in place to make sure that all our people feel supported and empowered to be themselves.

A healthy work/life balance is very important to us, and we run regular wellbeing events in addition to the large number of clubs and social activities that are available to everyone at the firm. We are also enthusiastic supporters of our local community through partnerships with the Social Mobility Foundation and Holborn Community Association.

The role

The Director will lead the Marketing & Business Development team to support the achievement of the firm’s strategy and plans, raising the firm’s profile and reputation, developing new and existing clients and work, and managing the firm’s external and internal communications. They will act as an independent and trusted advisor across the firm on all Marketing & BD matters and be the Business Services lead on both the Marketing and Client Coordination Task Groups.

Reporting to the Chief Operating Officer, with close working relationships with the Managing Partner, Task Group leads, Practice Group Leaders and other Business Services Departmental Leaders.

What You’ll Be Doing

• Develop Marketing & BD activity plans and objectives aligned to the firm’s vision and values, strategy and Practice Group and client plans.
• Lead and develop a highly professional BD & Marketing team.
• Work alongside the lead partners on the Marketing and Client Coordination Task Groups in the effective operation of those groups and the execution of resulting initiatives.
• Manage client and referrer firm development efforts firm-wide including coordination and planning, relationship management and trips, relevant reporting and CRESS sites.
• Manage and oversee Marketing & BD support for pitches and proposals, providing information, developing materials and establishing templates and collateral as required to ensure deadlines are met and accurate information is provided.
• Oversee the use and development of the firm’s CRM system (Introhive) and its application in the growth and management of client and referrer relationships.
• Manage client listening & referrer listening programmes for the firm Supporting the Managing Partner in the execution of the established plan.
• Lead and develop an integrated communications strategy for the firm both externally and internally including the use of digital marketing and social media and other channels as appropriate. This will include planning and execution for key projects such as:
• Carpmaels & Ransford website project
• Carpmaels & Ransford 250th Anniversary celebration plans
• Oversee the firm’s directory and awards submissions and manage the submissions as part of ongoing programme to maintain and build the firm’s reputation in the market. This includes managing the relationship with external agency support and providing support and guidance to the Marketing & BD Manager as required.
• Oversee and coordinate press and PR related activities (including crisis PR) of the firm including relationships with relevant journalists and publications and the use of external agencies as required.
• Responsible for firm visual identity, brand guidelines, websites, presentation and other templates and marketing collateral.
• Represent Marketing & BD at partner level meetings and partner away days as required, engaging with the partnership and providing expert professional advice on Marketing & BD matters.
• Develop and report upon key measures of Marketing & BD activity across the firm.
• Manage Marketing & BD costs and review and report upon expenditure.
• Work collaboratively with other Business Services leaders and Departments.
• Oversee and deliver Client management and referrer management plans to the agreed framework.
• Oversee the delivery of internal comms and provide content guidance to the Communications manager (including the Internal newsletter).
• Day to day team management including weekly team meetings, monthly 1:1 CPD focused meetings with reports, pay reviews, appraisals, prioritisation and advice.
• Trip reporting process and collation of information.
• Newsflashes / Oversight of all Marketing Comms.
• Project support and collaboration with the project teams, particularly on comms requirements.
• Ability to manage the multiple workloads of the wider team and step in to support as and when required.
  

Skills And Experience We’re Looking For

• Significant experience of building and leading a Marketing & BD function.
• Strong team management and development skills with a focus on developing a highly professional and expert team.
• Broad experience of managing and implementing a diverse set of marketing and business development programmes, ideally in a professional services environment.
• An appreciation and understanding of Intellectual Property and the market for legal services would be an advantage.
• Strong interpersonal skills, and professionally and personally credible at Partnership level.
• A collegiate approach and keen to work with other Business Services departments and the wider firm.
• Calm under pressure and able to handle and prioritise multiple competing demands.
• Excellent communication skills, with an eye for detail.
• Positive, tenacious and keen to drive initiatives forward.
  
  

The recruitment process

Applicants can expect a welcoming two-way interview process, where there will be plenty of opportunities to ask questions about the opportunity and to discover more about life at the firm.

Typically, there will be two stages consisting of the following:

• Interview with our Marketing and Business Development Director, and Recruitment Manager.
• Interview with our COO and a key stakeholder from the wider firm.
  
  

We’re committed to ensuring all candidates are treated equally and fairly, allowing them to perform at their best during the recruitment process.

If you have a disability, if you're neurodivergent, or if you have a condition that you believe may affect your performance during our recruitment process, we encourage you to share your requirements for any adjustments in the relevant section of our application form, or via your recruitment agency. A member of our recruitment team will be in touch to discuss how best we can support you during each stage of the process.

Examples Of Adjustments May Include

• allowing extra time for assessments.
• providing some extra information about what to expect.
• additional rest breaks.
• adjusting room setup.
• a time of day that works for you.
  
  

What We Offer

We offer a competitive benefits package that currently includes the following:

• 25 days’ holiday, increasing by 1 day per year up to our maximum of 28 days.
• Employer pension contribution of 5% in your first year, with a minimum 3% employee contribution, increasing to 10% employer contribution after one year’s service.
• Holiday buy scheme, with the option to purchase up to 5 additional days.
• Holiday bonus, starting at £400 per year, increasing each year up to a maximum of £2,000.
• Private medical insurance via Bupa, where you’ll be eligible to join the month following your start date. You will also have the option to add dependants, subject to a monthly cost.
• Free confidential access to 24/7 medical, mental, legal and financial wellbeing support via Health Assured and WeCare from your first day of employment.
• Access to internal Mental Health First Aiders, all of whom have completed the Mental Health First Aid England accredited training programme and champion wellbeing across the firm.
• Life assurance of 4x your base salary.
• Income protection, with cover for up to 5 years and compensating for up to 75% of your base salary.
• Cycle2Work scheme.
• Season ticket loan.
• Access to Payroll Giving or Give As You Earn (GAYE) which allows you to donate to charity through your monthly pay.
• We’re passionate about the benefits of corporate volunteering and offer all employees 1 paid volunteer day per year.
  
  

We’re very proud of our collegiate culture and the value that working together brings. Through our commitment to enabling everyone to do their best work, we offer a range of family and life-friendly policies.

This includes competitive enhanced maternity, paternity, adoption, surrogacy and shared parental leave schemes, if you’ve been with us for at least 26 weeks. Furthermore, our fertility policy aims to assist employees with both the logistical and emotional aspects of undergoing fertility treatment. This includes paid leave of up to five days for fertility treatment.

We also recognise the needs of balancing home life around the requirements of your role. Depending on the work you do and your team, we offer informal arrangements such as hybrid and agile working, as well as more formal arrangements such as flexible hours and part-time working. We’re very happy to discuss flexible and life-friendly working options during the recruitment process and upon joining us.

We are proud of our inclusive culture where individual differences are celebrated, and we are committed to providing equal opportunities to all employees and job applicants. We do not tolerate discrimination either directly or indirectly on the basis of race, sex, sexual orientation, gender reassignment, religion or belief, marital or civil partnership status, age, disability, pregnancy and maternity, or any other characteristic protected by law. Our approach is embodied in our Equality, Diversity and Inclusion Policy, as well as our diversity and inclusion programmes.

Please note that we do not accept unsolicited CVs or speculative approaches from recruitment agencies unless they have been explicitly instructed on this vacancy by a member of our recruitment team.