Director of Marketing and Admissions

Are you passionate about marketing and admissions? Do you thrive in a dynamic environment where every decision counts? We are currently looking for a Director of Marketing and Admissions to join our busy team in Hatfield, Hertfordshire!

As the Director of Marketing and Admissions, you will take the helm of all marketing and student recruitment initiatives, developing and implementing strategies to achieve ambitious targets. You will liaise with university partners and external clients, lead marketing campaigns, and oversee the admissions function to ensure efficiency and excellence in service delivery. Your ability to analyse data and adjust strategies accordingly will drive new business development initiatives and ensure compliance with relevant regulations. This is a pivotal role where your leadership will directly impact student enrolment and institutional growth.

Principal Accountabilities:

Marketing:

1. Develop sales and marketing campaigns to strategically distinguish HIC from competitors and deliver growth.
2. Strategically liaise with, develop and maintain effective relationships with university partners, the Navitas Group, agents and other external clients.
3. Develop and define key market segments to target in order to drive new business development initiatives.
4. Collaborate with the College/Campus Director to ensure effective overall management of HIC.
5. Closely monitor, evaluate and report on campaign effectiveness and work closely with the Marketing & Admissions team to ensure campaign deliverables are accurately executed.
6. Lead and be responsible for the profitable marketing and student recruitment based on market strategies and opportunities, market research, product development and the overall marketing plan.
7. Appraise existing sales performance and coordinate marketing and sales efforts to achieve maximum liaison and full use of resources at all levels.
8. Drive and develop strategy for all aspects of digital marketing.
9. In conjunction with the Marketing & Admissions team, develop strategy for promotional material, public relations and marketing communications within overall Group Marketing guidelines.
10. Prepare quarterly reports on expenditure and student recruitment numbers.
11. Ensure compliance with the regulatory framework in which marketing, sales and admissions operates.
12. Participate in marketing/sales activities onshore and offshore and potentially take on responsibility for particular key markets.
13. Prepare and manage financial aspects of Marketing and associated agent monitoring and reports.
14. Ensure student recruitment and marketing employees take an active and involved approach to recruitment and marketing activities.
15. Collaborate with Navitas group marketing and other Navitas Marketing and Admissions Directors.

Admissions:

1. Ensure the achievement of College/Campus admission and enrolment targets by leading the Admissions & Recruitment function.
2. Lead the Admissions & Recruitment function to continuously improve its delivery of efficient service in relation to assessment, offer letter turnaround, issuance of Confirmation of Acceptance for Studies (CASs) and other follow-up work through and with the Marketing and Admissions teams.
3. Oversee the analysis recruitment related data to measure achievements against the College/Campus strategic initiatives and to inform strategic decision-making.
4. Work with the Admissions Manager to ensure the efficient and effective operation of the admissions process.