Director of Marketing, Admissions and Engagement – Crosfields School

RS Academics Ltd.; Reading; Hybrid; GBP 70,000 - 100,000; Full time

Job summary

Crosfields School is seeking an exceptional strategic leader for the new role of Director of Marketing, Admissions and Engagement at a particularly exciting time for the school.

The Director will report to the Head, lead a team of marketing and admissions professionals to develop and action an integrated pupil recruitment, retention and marketing strategy across all key entry points, and act as a prominent brand ambassador for Crosfields.

Qualifications

• High-profile leadership in marketing and communications.
• Strong stakeholder management and commercial acumen.
• Experience in the education sector preferred.

Responsibilities

• Lead an integrated pupil recruitment, retention and marketing strategy across all entry points.
• Act as a prominent brand ambassador for Crosfields School.
• Champion stakeholder engagement with alumni, parents and the local community.

Job description

Crosfields School is seeking an exceptional strategic leader for the new role of Director of Marketing, Admissions and Engagement at a particularly exciting time for the school.

In 2027, Crosfields will celebrate its 70 th anniversary, become a 2-18 school for the first time with the addition of a Sixth Form, and increase its roll to over 800 pupils.

Crosfields is a thriving independent co-educational day school with impressive facilities situated on a green and spacious 40-acre campus close to central Reading.The school has grown substantially in recent years, extending provision to GCSEs in 2021, and adding Little Acorns Nursery for children aged 2-3 years in 2026. From next year, Crosfields will offer a seamless educational journey from Nursery through to Sixth Form. The school combines academic ambition with a broad, future-focused education that encourages pupils to discover their strengths, develop their character and embrace new opportunities.

The Director will report directly to the Head and, as a member of the core leadership team, will play a pivotal role in helping to shape the school’s future. The successful candidate will provide inspiring leadership to a team of marketing and admissions professionals to develop and action an integrated pupil recruitment, retention and marketing strategy across all key entry points. They will act as a prominent brand ambassador for Crosfields, raising awareness and articulating its distinctive ethos, values and educational vision to a wide range of audiences. They will also champion a stakeholder engagement and communications strategy to build strong relationships with alumni, current parents and the local community.

This is a high-profile leadership position suited to a dynamic strategic marketing professional who can demonstrate effective leadership skills, extensive marketing and communications experience, commercial acumen and stakeholder management skills gained from within or outside the education sector.

Salary: highly competitive, depending on skills and experience.

The closing date for applications is 10.00am (UK time) on Monday 23 November 2026.

• Crosfields School is committed to safeguarding and promoting the welfare of children and applicants must be willing to undergo child protection screening appropriate to the post, including checks with past employers and the Disclosure & Barring Service.


• This post is exempt from the Rehabilitation of Offenders Act 1974 and the amendments to the Exceptions Order 1975, 2013 and 2020.


• The safeguarding responsibilities of this post are detailed in the candidate information brochure.


• RSAcademics is committed to safeguarding and promoting the welfare of children and young people and to promoting diversity and inclusion in schools.

The deadline for receipt of applications is 10.00am UK time on Monday 23 November 2026

Preliminary interviews will take place with RSAcademics via Microsoft Teams on Tuesday 1 December and Wednesday 2 December

Long list interviews will take place at Crosfields on Wednesday 9 December

Short list interviews will take place at Crosfields on Tuesday 15 December