Director of Influencer & Creator Partnerships

LADbible Group; Greater London; On-site; GBP 110,000 - 150,000; Full time

Job summary

LADbible Group is seeking an Influencer & Creator Partnerships Director to lead the creator network (LCN) across commercial campaigns. You will oversee talent sourcing, strategy, and end-to-end campaign delivery with cross-functional teams, ensuring high standards and commercial effectiveness.

Responsibilities include developing scalable processes, mentoring the LCN Talent team, and driving long-term creator partnerships aligned with client objectives and budgets.

Qualifications

• Extensive experience in influencer marketing, talent partnerships or creator management within media, advertising or a related industry.
• Established relationships with creators, talent agencies and management companies.
• Experience developing team processes and scalable operations.

Responsibilities

• Lead creator strategy across commercial campaigns with alignment to client objectives and budgets.
• Oversee talent sourcing, vetting and selection across creator tiers.
• Provide strategic input on campaign development, deliverables and negotiations.
• Drive long-term creator partnerships and repeat brand investment.
• Develop scalable processes for sourcing, budgeting, contracting and delivery.
• Manage LCN Talent team, workloads and day-to-day delivery.
• Ensure campaign quality, timelines and compliance across stakeholders.

Skills

Influencer marketing

Talent negotiations

Team leadership

Campaign delivery

Stakeholder mgmt

Cross-functional collab

Job description

• The Influencer & Creator Partnerships Director leads LADbible Group’s commercial creator partnerships offering within the LADcreator Network (LCN), overseeing creator strategy, talent relationships, team management and end-to-end campaign delivery. Working closely with Commercial, Creative, Strategy, Activation, Production and Client Services, this role ensures creator partnerships are strategically aligned, commercially effective and delivered to the highest standards
• The Influencer & Creator Partnerships Director is also responsible for developing team capabilities, building efficient and scalable processes, and driving continuous improvement across LCN’s operations and campaign delivery
• Lead creator strategy across commercial campaigns, ensuring talent recommendations align with client objectives, creative concepts, target audiences and budgets
• Oversee talent sourcing, vetting and selection across all creator tiers, from emerging talent to established influencers and celebrities
• Provide strategic input across campaign development, advising on creator suitability, talent feasibility, deliverables and commercial considerations
• Identify opportunities for long-term creator partnerships, repeat brand investment and growth of LCN’s commercial offering
• Develop and implement scalable processes across creator sourcing, vetting, budgeting, contracting, briefing and campaign delivery
• Lead and manage the LCN Talent team, overseeing campaign allocation, workloads, priorities and day-to-day delivery
• Oversee recruitment, onboarding, training and resource planning to ensure the team is equipped to meet business needs
• Foster a collaborative, high-performing team culture built on accountability, knowledge-sharing and consistent delivery standards
• Oversee end-to-end creator campaign delivery, ensuring budgets, timelines, contractual obligations and client requirements are met
• Maintain quality control across creator shortlists, brand-safety vetting, creative alignment, briefing and content delivery
• Provide senior oversight on complex, high-value campaigns, ensuring efficiency with talent budgets, proactively identifying risks and resolving delivery challenges
• Act as an escalation point for client, agency and creator issues, ensuring timely resolutions and strong campaign outcomes
• Act as a senior point of contact for LCN, building strong relationships across Commercial, Creative, Strategy, Activation, Production, Client Services and the wider business
• Establish clear responsibilities, communication and ways of working across teams to support seamless campaign planning and execution
• Collaborate with the wider Creator Partnerships and Creator Programme teams to connect long-term creator relationships with relevant commercial opportunities

A strategic and commercially minded approach, with a strong understanding of creator platforms, audience trends and the evolving influencer marketing landscape

Extensive experience in influencer marketing, talent partnerships or creator management within media, advertising or a related industry

Established relationships with creators, talent agencies and management companies

Experience developing team processes, improving operational efficiency and maintaining high standards of campaign delivery

Excellent stakeholder management, communication and problem-solving skills, with the ability to collaborate across multiple departments

Proven experience leading and developing teams while overseeing multiple high-value creator-led campaigns

Strong commercial understanding, including talent negotiations, budgeting, licensing, usage rights and exclusivity