Reports To: Chief Executive Officer
Member of: Executive Leadership Team
Location: Hybrid (Lilleshall/Home Based)
Direct Reports: You will lead and develop a team of 4 direct reports, providing strategic leadership across the areas of Membership & Clubs, Workforce Development, Participation, EDI, Impact & Growth and Events & Competitions.
Role Purpose
The Director of Growth & Engagement provides strategic leadership for the development, growth and long-term sustainability of all forms of archery across the UK.
As a member of the Executive Leadership Team, the Director will shape and deliver Archery GB’s growth & engagement agenda, leading the organisation’s work to grow participation, strengthen clubs and communities and develop an inclusive and skilled workforce - ultimately positioning archery as a relevant and impactful sport within the wider sport, health and community landscape.
The role will ensure the organisation adopts an insight-led, archer-centred and place-based approach that enables sustainable growth across all disciplines of archery, whilst delivering against Archery GB's strategic ambitions.
Key Areas
- Membership & Clubs
- Workforce Development
- Participation
- EDI
- Impact & Growth
- Events & Competitions
Key Responsibilities
1. Strategic & Executive Leadership
- Lead Archery GB’s Growth & Engagement Strategy, translating organisational ambitions into priorities, plans, investment and measurable outcomes.
- Ensure an integrated approach to growth across participation, membership, clubs, workforce, coaching, communities and commercial development.
- Anticipate trends, opportunities, policy developments and risks affecting the future growth of archery.
- Contribute to Archery GB’s executive leadership, governance and culture, providing strategic advice to the CEO and Board.
- Lead directorate finance, resources, risk and compliance, ensuring value for money and measurable impact.
2. Participation, Membership & Club
- Grow and diversify participation and membership, improving recruitment, retention and re-engagement.
- Develop a compelling membership offer that responds to changing participant and customer needs.
- Create new products, programmes and opportunities that grow participation and generate income.
- Enable thriving, inclusive and sustainable clubs, strengthening their reach, resilience and financial sustainability.
- Ensure the member and customer voice shapes organisational decisions.
- Strengthen Archery GB’s governance and relationships with Home Nations, Counties and Regions.
3. Place-Based Development & Partnerships
- Lead a place-based approach to investment and development, targeting resources where they can achieve greatest impact.
- Position archery as a contributor to wider health, wellbeing, physical activity and community outcomes.
- Build strategic partnerships across sport, government, education, health and the community sector.
- Lead relationships with funding partners, securing investment and maximising emerging funding opportunities and social impact.
- Represent Archery GB nationally and internationally, strengthening its position as a respected and trusted partner.
4. Workforce Development
- Develop a modern, inclusive and future-ready archery workforce, aligned with UK Coaching and CIMSPA professional standards and frameworks.
- Support the Head of Workforce with the long-term development of volunteers, coaches, officials and club leaders for all disciplines, in line with the UK Coaching Code of Practice for Coaches.
- Oversee the creation of modern learning, development and accreditation pathways that reflect future participant and community needs.
- Strengthen volunteer engagement and community leadership, and support clubs to build leadership, governance and operational capability.
4. Events, Competitions & Experiences
- Oversee the development of Archery GB's event and competition strategy, ensuring events and competitions support participation, inclusion, membership and growth.
- Support the development of innovative formats and experiences, including participation-focused opportunities alongside established competitive pathways.
- Ensure national events deliver member value, community connection and organisational impact.
Skills & Competencies
Leadership & Culture
- Creates a psychologically safe and empowering environment where people thrive.
- Leads and develops high-performing teams, building organisational capability through succession planning and talent development.
Strategic Thinking & Delivery
- Outstanding strategic leadership capability, with the ability to translate strategy into operational delivery.
- Strong analytical and decision-making capability, with strong commercial and financial acumen.
Influence & Relationships
- Strong stakeholder influencing and relationship-building skills, with excellent communication and advocacy skills.
- Ability to lead through influence as well as direct authority.
Insight & Impact
- Uses insight, research and participation, membership and customer data to inform evidence-based decisions and identify opportunities for growth.
- Establishes clear success measures and evaluation frameworks, captures learning, and communicates impact effectively to funders, partners and stakeholders.
Values & Behaviours
Visionary & Innovative
- Visionary, future-focused, curious and innovative; champions innovation, continuous improvement and customer-focused service delivery.
Collaborative & Empowering
- Works collaboratively with Executive colleagues and fosters a culture of accountability, collaboration, inclusion and learning.
Inclusive & Values-led
- Authentic, inclusive and person-centred; champions equality, diversity and inclusion throughout the workforce and community.
Resilient & Committed to Learning
- Resilient and adaptable, committed to learning and continuous improvement, and creates a culture of continuous learning across the sport.
Experience & KNOWLEDGE
Essential Experience
- Senior leadership experience within sport, physical activity, community development or a related sector.
- Successful delivery of large-scale growth, participation or community development strategies.
- Experience leading significant organisational or cultural change.
- Experience managing significant budgets and investment programmes.
- Experience influencing complex stakeholder environments.
- Experience leading multidisciplinary teams.
Essential Knowledge
- Understanding of the sport and physical activity landscape.
- Knowledge of participation growth and behaviour change principles.
- Understanding of workforce development and volunteer systems.
- Knowledge of place-based working and community development.
- Understanding of governance, safesport and public investment.