Director of Group, Conference, and Events Sales

WELCOME TO A WORLD OF OPPORTUNITIES AT THE UK’s #1 GREAT PLACE TO WORK 2025, AS VOTED BY OUR TEAM MEMBERS!

No two days or two hotels are the same, but our spirit and passion for hospitality always brings all our teams together to create a culture of inclusiveness, positivity and drive to achieve our common goal: “To share the light and warmth of hospitality”.

Located within the historic Waldorf Hotel in London, Homage is a restaurant that masterfully blends the elegance of classic British dining with a modern flair. Inspired by the hotel’s rich heritage, Homage offers a refined yet inviting atmosphere where each dish is crafted with precision and passion. From locally sourced ingredients to timeless recipes reimagined, every element is designed to celebrate the best of British cuisine.

A Director of Group, Conference, and Events (GCE) Sales is fully responsible for the development of the GCE Team and the sales strategies it uses to increase revenue.

What will I be doing?

As Group, Conference, and Events (GCE) Director, you are fully responsible for the development of the Group, Conference, and Events (GCE) Team and the design of the marketing and sales strategies it uses to increase revenue. Specifically, you will be responsible for performing the following tasks to the highest standards:

• Analyse competitors' activities and pricing strategies
• Maximise occupancy and average rates through well-executed inventory and yield management control
• Identify the most profitable services that the hotel can deliver with quality and most profitably
• Maximise all Group, Conference, and Event revenue opportunities
• Review business plans, identify gaps and ensure proactive efforts to fill capacity and meet set targets
• Contribute to the selling strategy of the hotel, and manage the departments' adherence to achieving that strategy
• Understand the competitive marketplace and implement approaches to ensure the hotel stays ahead in the local market
• Ensure the Group, Conference, and Events (GCE) Sales Team Members are developed effectively and generate a culture of high quality standards for relationship building, customer service, selling techniques, and billing and processing contracts
• Manage and develop the GCE Sales Team to ensure career progression and effective succession planning within the hotel and company
• Build strong relationships with customers, Guests and Team Members in order to gain full understanding of their needs and work to serve them effectively

What are we looking for?

A GCE Director serving Hilton brands is always working on behalf of our Guests and working with other Team Members. To successfully fill this role, you should maintain the attitude, behaviours, skills, and values that follow:

• Excellent oral and written communication skills
• Ability to communicate effectively with Management and Ownership groups
• Excellent organisation and planning skills
• Ability to work well under time pressure and/or demanding travel schedules
• Excellent interpersonal skills and a full understanding of professional ethics, decorum and social skills required for extensive interaction with customers, investment owners and business partners
• Ability to perform critical analysis
• Strong experience in hospitality forecasting, pricing and inventory control
• Strong leadership skills to effectively manage and motivate a high-performing team positioned to exceed targets
• Strong analytical skills to understand key business indicators and competitive trends and develop approaches to these challenges
• Excellent selling capabilities and the ability and desire to coach selling techniques to Team Members

It would be advantageous in this position for you to demonstrate the following capabilities and distinctions:

• Knowledge of the hotel property management systems
• Previous experience in the same or similar role
• Relevant degree, in business development or other relevant business field, from an academic institution

EVERY JOB MAKES THE STAY.

At Hilton, It Matters Where You Stay, but The Stay is only one side of the story. We know it takes hundreds of jobs to create unforgettable experiences for our guests – and behind every job, there’s an extraordinary person working to make each Stay magical. That’s why at Hilton, Every Job Makes the Stay.

Find out more about all our brands and hotels -Hilton Brands | Global Hospitality Company