Director of External Affairs at New West End Company

Ellwood Atfield; London; On-site; EUR 70,000 - 100,000; Full time

Job summary

New West End Company recherche un Directeur des Affaires Externes pour jouer un rôle clé dans la stratégie de communication et marketing du secteur commercial de Londres. Ce poste requiert d'excellentes compétences en leadership et une expérience solide dans la gestion des relations publiques et affaires commerciales, tout en travaillant étroitement avec la direction pour influencer positivement la réputation et l'opportunité d'investissement du West End.

Qualifications

• Expérience démontrable à un niveau senior en affaires externes.
• Capacité à créer un esprit d'équipe et à donner une direction claire.
• Engagement à opérer en tant que membre de l'équipe dirigeante.

Responsibilities

• Deviser et mettre en œuvre un plan de marketing intégré.
• Fournir un leadership stratégique à l'équipe des affaires externes.
• Promouvoir le district commercial de Londres aux investisseurs.

Skills

Leadership

Gestion d'équipe

Communication

Job description

Social network you want to login/join with:

Director of External Affairs at New West End Company, London

col-narrow-left

Client:

Ellwood Atfield

Location:

London, United Kingdom

Job Category:

Other

-

EU work permit required:

Yes

col-narrow-right

Job Reference:

78ab8e8794bc

Job Views:

4

Posted:

02.06.2025

Expiry Date:

17.07.2025

col-wide

Job Description:

London’s West End is a much treasured part of British heritage and culture, and a leading global shopping and leisure destination. The iconic symbolism of the West End attracts millions of visitors from around the world each year to shop on Bond Street, Oxford Street and Regent Street, the world’s largest retail destination.
New West End Company is a leading voice for the West End’s retail and property sector which makes a multibillion pound contribution to the UK economy. Over the past decade New West End Company has worked in partnership with members, partners and stakeholders to invest £50m into the area and the UK’s top shopping district has achieved a 90% increase in turnover.
The position
The Director of External Affairs will perform a strategic leadership role in the development and management of the Company’s external affairs activities, across marketing, communications, media relations and public affairs.

Leading a team of seven and reporting directly to the Chief Executive you will act as the Company’s spokesperson to the media and when required deputise for the Chief Executive externally.

This position is part of the Company’s senior management team and a key role in promoting and protecting one of London’s greatest assets.
Main responsibilities include:

• Work closely with the Chief Executive and senior management team colleagues to devise and implement an integrated destination marketing, commercial income and communications plan.
• Provide strategic leadership to the external affairs team across marketing, communications, media relations, public affairs and events.
• Ensure the effective promotion of the West End retail district to investors and occupiers, enhancing the area’s reputation and investment opportunity globally.
• Position the company as an authoritative business voice shaping and influencing positive change and providing quality insights and effective communication to members.

Required skills and experience include:

• Excellent leadership skills, including the ability to communicate ideas in a way that builds trust and enthusiasm.
• Strong management experience with the ability to create team spirit and provide clear direction, empowering others to achieve results.
• The capability and commitment to operate corporately as a member of the top team.
• Demonstrable senior level experience in external affairs, covering marketing, communications, media relations, public affairs and events.