Director of Digital Marketing

Artisan People; Greater London; On-site; GBP 80,000 - 100,000; Full time

Job summary

A luxury skincare brand in Greater London seeks a Director of Digital Marketing to lead and execute their global digital strategy. You will oversee various digital channels and drive growth while ensuring brand standards. The ideal candidate possesses a strong background in luxury beauty and digital marketing leadership. You will partner with creative teams and utilize insights for performance optimization. This role offers a unique chance to own the digital future of a prestigious brand.

Qualifications

• Proven track record of driving digital growth at scale.
• Experience in founder-led environments with high standards.
• Strong background in digital marketing strategy.

Responsibilities

• Define and drive the global digital marketing strategy.
• Oversee performance across various digital channels.
• Partner with teams to reflect brand values in digital activity.
• Use data to optimize performance and maximize ROI.

Skills

Digital marketing leadership

Experience in luxury beauty or premium sector

Strategic thinking

Data-driven optimization

Team leadership

Job description

You will join an award winning, globally recognised luxury skincare brand at a pivotal stage of international growth. This is a high profile opportunity to work closely with a visionary founder and take full ownership of the digital engine behind a modern luxury brand.

The role

This is a senior, high impact leadership role reporting directly to the founder. As Director of Digital Marketing, you will define and drive the global digital strategy, ensuring brand excellence and commercial performance move in lockstep. You will be responsible for turning insight into action, strategy into execution and ambition into measurable growth. This is a role for a digital leader who understands luxury, values craft and knows how to scale without dilution.

Your scope of influence

• Setting the global digital marketing strategy across all markets and digital touchpoints
• Driving performance across paid media, organic search, social, CRM, eCommerce and owned platforms
• Leading digital innovation to keep the brand ahead in a fast moving luxury landscape
• Partnering closely with brand, product and creative teams to ensure digital activity reflects brand values and aesthetics
• Overseeing digital storytelling, content strategy and customer journeys from awareness to advocacy
• Building and inspiring high performing internal teams alongside best in class agency partners
• Using data, insight and commercial judgement to optimise performance and maximise ROI
• Acting as a trusted senior partner to the founder and leadership team to support long term growth

What sets you apart

You are an experienced digital marketing leader with a strong background in luxury beauty or a comparable premium sector. You combine strategic thinking with hands on delivery and have a proven track record of driving digital growth at scale. You are confident, collaborative and commercially astute. You thrive in founder led environments where standards are high, decisions are fast and your impact is visible. You care deeply about brand integrity but are equally focused on performance, conversion and long term value. This is a role for someone ready to own the digital future of a global luxury brand and leave a lasting mark.

What’s next

If this sounds like the perfect next step in your career, apply using the form below!